Games boost to retail and tourism
Julien Behal/PA Wire/Press Association Images
About 22% of the population came out to see part of the Olympic torch relay, and a further 9% plan to visit sites where the torch was paraded, VisitEngland has said.
The tourist body added that around 21% of the adult population intend to take at least one holiday or short break in the UK by the end of this month. This tourism is likely to generate around £2.3 billion.