Will wearing Pepsi t-shirt get you Olympic ban?

Sarah Coles
Updated
Lord Coe at the Tower of London
Lord Coe at the Tower of London

Sean Dempsey/PA Wire/Press Association Images

There was uproar this week as Lord Coe said on Radio 4 that the Olympic organising committee had a duty to protect the 'rights of sponsors' and that people wearing a Pepsi T-shirt would not be able to gain entry to the Olympic venues in order to protect official sponsors Coca-Cola.

So has Olympic sponsorship gone too far?

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