Lidl to be the next supermarket giant?
Is Lidl the next power brand? According to a new survey the cheap-and-cheerful German retailer has more potential than any other high street name to hike its brand popularity.
Comparisons with other once-derided brand names - Skoda, for example - are being made. So, is Lidl the new Skoda (as it were)? And what other brands are on the up?