Diageo's £1bn shot

Updated
Diageo
Diageo

The UK's coalition government is desperately keen to get Britain growing again by 'exporting our way to recovery'.

A 'dram' fine business
For inspiration, ministers should look to the global success story that is Scotch whisky. With demand for a wee dram or two surging among the growing middle classes of Asia, Latin America and Africa, sales of Scotch are soaring.

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