The vast majority of the new Premier League season ticket prices have been announced. For some there is excellent news. Wigan Athletic fans have the most to cheer - with both the cheapest tickets in the Premiership, and the biggest cut in prices. Tickets will be cut by at least 13%, and start at just £255.
But who is seeing the biggest rises, and does a strong performance on the pitch translate into higher prices?
Price risesSome clubs have published some astonishing price rises, revealed by the Daily Mail. The biggest overall is Aston Villa, which has pushed the price of the cheapest season tickets up an eye-watering 18% - although more expensive tickets have seen prices frozen.
Meanwhile, Manchester City has increased the cost of its most expensive tickets 17.3%, and cheaper tickets by 4.5%.
In some instances, the change in price reflects the changes fortunes of the clubs involved. Manchester City's stunning win of the Premiership can be used as justification for these higher prices - as paying for the cream of footballing talent is going to take its toll.
Reading, meanwhile, reflects its promotion to the premiership with increases of around 33% in all its season tickets. However, fans who have been with the club for years did have a chance to renew their season ticket at an Early Bird rate matching last season's prices - so loyal fans are being rewarded.
West Ham similarly celebrates joining the Premiership with a 14.2% rise for its cheapest tickets and 13.3% rise for the more expensive tickets.
Justified?In other cases, rises come despite a difficult season last year. Aston Villa, for example, has introduced its 18% rise despite a tough season involving the loss of its manager and a close call with relegation. It's worth noting, however, that this is a rise from a very low base, and even after the increase it is still the second cheapest season ticket in the Premiership.
The most expensive season ticket in the Premiership still belongs to Arsenal at £1,954 - despite having frozen the cost from last year. This is followed by Tottenham at £1,845, which is up 2.5% from last year. The rest of the top seven most expensive season tickets are made up of Chelsea, Manchester United, QPR, Newcastle and Fulham.
The cheapest, meanwhile are Wigan, Aston Villa, West Bromwich and the cheap seats at Newcastle. Wigan and West Bromwich also make it to the top three in ING's value league.
The bottom of the bank's league is QPR, after struggling to maintain its place in the Premiership, and yet still charging the 4th highest price for its most expensive season tickets.
Vote with your feetThere's a risk that fans could vote with their feet. Less than half of season ticket holders felt they received good value for money last season (49%) and as a result nearly one in three (29%) are seriously thinking about whether or not to renew their season ticket next season.
Blackburn has the most disgruntled fans, with more than half of season ticket holders (56%) saying they won't renew. Aston Villa followers are also voicing their concern, with a third of fans (31%) saying they plan to cancel their season tickets. A 18% price rise from Aston Villa isn't really going to help on this front.
Southampton, also promoted last season, has yet to announce its ticket prices.
ING Direct CEO Richard Doe commented: "Football fans face the same economic difficulties as everyone else and supporting their team can be a costly outgoing, so it's not surprising that many fans are questioning the value for money they're getting from their club."
"However, come the excitement that the start of the new season brings, it will also be interesting to see how many fans put the love of their club ahead of other financial priorities."