Americans are taking the phrase 'chin up' somewhat literally. A report from the American Society of Plastic Surgeons has revealed that chin implants are the new craze sweeping the US.
So what's going on, what are the popular operations in the UK, and what are they costing us?
In the US, chins are the new breasts. There were apparently over 20,000 of the operations in 2011 - up 71% from the year earlier. Sadly this isn't some sort of desire to look like Jimmy Hill (pictured), but tends to be part of an operation to various bits of the face. So, for example, some small chins may make your nose look bigger, so an augmentation comes alongside a nose job.
Most popularIn the UK, this surgery is less common, so what are the big cosmetic surgery trends, and what are they costing us?
1. Here breast augmentation remains by far the most common procedure.
There were just over 10,000 procedures in 2011 - making up around a quarter of all cosmetic operations. Despite the economic downturn, breasts were still up 6.2%, with only 12 of these operations accounted for by men.
There were just over 6,000 of them - up 4.8% from last year.
3. Breast reductions are increasingly popular.
There were just over 5,000 last year, up 6.7%
4. Face/neck lifts remain popular
There were almost 5,000 operations in 2011.
5. Nose jobs complete the top five
There were 4,500 last year. This is the most popular type of operation for men. It is also the fastest-growing type of operation in the UK - up 7.4%
Also worth a mention are tummy tucks at number 7 (after liposuction). Tummy tucks are the second-fastest-growing type of operation. This is despite the cost, which is between £4,000 and £5,200.