Sainsbury's feed family for £50 ad 'misleading'

A Sainsbury's campaign offering to "Feed Your Family For £50" misled consumers by falling short on the amount of calories and ingredients required for four people, a watchdog has ruled.

The supermarket's television, press and online ads attracted seven complaints that meal plans did not provide enough calories to meet the needs of a family of four and did not make it clear that extra snacks and store cupboard ingredients would have to be bought separately.