End to cheap booze adverts?

David Davies/PA Archive/Press Association Images

The government clampdown on cheap alcohol continues. The Daily Telegraph reports today that government insiders are suggesting there could be a ban on adverts for cheap alcohol - so the 'half price' events and 'three bottles of wine for £10' deals could be a thing of the past.

So is this likely to go ahead, and if so, what will it mean for consumers?