It's that time of year again, where we knowingly enter into a day of commercialised sentimentality, declaring our love through a £4 greetings card, a £25 bunch of flowers, or a £50 meal in a crowded restaurant with an over-stretched staff.
We know it's a rip off, but it's better than the alternatives. The first is to ignore the day entirely - and pay the price for the next year. The second is to follow some of the more amusing suggestions for a cut-price Valentines Day.
The press release-writers have been out in force, suggesting creative ways to treat your Valentine that don't break the bank. The top five more alarming suggestions are dominated by Debt Advisory Line. Among a host of suggestions they recommend:
1. Instead of splurging money on chocolates and cards surprise your other half by buying them something you know they already want and will appreciate more if you get it as a gift.
Brilliant! I'm thinking a new toilet brush, or a six-pack of lager should go down a treat.
2. Maximize the benefits of memberships already paid for such as leisure centres.
3. Think outside the box – roses are a traditional Valentine's gift but are pricey. Carnations, Chrysanthemums', Snow Drops' and Freesia are less expensive and make a unique gift.
And there's nothing nicer than picking a bunch of snow drops from next door's garden and trying to pass them off as a thoughtful gift.
4. Keep an eye on restaurant and supermarket meal deal offers – vouchers are always available to download on money saving websites offering buy one get one free meals or two courses for as little as £10 so keep an eye out.
According to VoucherCodes.co.uk 75% of people feel it is acceptable to use a discount voucher to reduce the cost of a Valentine's Day meal. So clip those coupons and watch those deals - or why not go the whole hog, and take them to the chippy?
5. This suggestion comes courtesy of VoucherCodes.co.uk, which wisely points out that a number of vouchers aren't valid on the big day. It, however, has a brilliant solution - eat on another day when you can get a better deal.
Apparently its research reveals that nearly half (49%) of Brits reveal they would be would be willing to celebrate by eating out on a different date in order to get a better restaurant deal. The question is whether this half includes your partner or not... and whether you're willing to risk it.
Would you?Jim Rowley of Debt Advisory Line, said: "You can save money this Valentine's Day and still show how much your partner means to you!" It just depends whether or not these creative ideas really give off the right message.
Of course we all want to cut the cost, but just how much does it cost to actually tell someone you love them? If the words stick in your throat, you could always write a letter. For the cost of a stamp you can tell your other half you don't have any money to spend on Valentine's Day, but you will spend the rest of your life showing them how much you love and value them through everything you say and do.
What would you prefer, a Valentines message from the heart, or a bedraggled bunch of stolen snowdrops and a new kettle descaler? Let us know in the comments.