Relief comes to customers at the petrol pumps this week as Tesco makes the first move in a potential price war.
The supermarket is offering 10p off a litre of fuel for customers who spend more than £60 in-store and online.
Under the deal, shoppers have until February 5 to spend £60 and get the discount, which will last for a set period of around two weeks.
Richard Brasher, Tesco's UK chief executive, said: "We know families are feeling the pinch in these tough times so I am pleased we can offer customers some extra value at the pumps."
The petrol offer is only available on groceries in-store and Tesco's grocery website and excludes certain products including infant formula and tobacco.
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Eyes will now be on the other big supermarkets to see if Tesco's rivals hit back with similar offers.
The supermarket has been bumping up in-store promotions and offers, most recently pushing a campaign which gave customers a £5 voucher when they spent £40 on groceries.
It appears Tesco is attempting to recoup from its 'disappointing' festive performance, which saw a 2.3% decline in like-for-like sales excluding VAT and petrol in the six weeks to January 7.
Is Tesco your supermarket of choice? And if not, would this offer grab your attention? Let us know in the comments below.