To some degree, Tesco already follows this approach - but it will be more hard-nosed in future. Enough to bring you back from Morrisons/Asda - or Lidl/Aldi?
"Tesco has begun talks with suppliers aimed at launching price promotions in less well-off areas where it is facing competition from the likes of Aldi and Lidl," reports The Grocer. "It has a list of about 100 stores where it is going to launch special deals at discount prices," The Grocer reported one supplier as saying.
Big price flop
Tesco needs to make changes fast. The company saw its share price collapse by almost 16% in one day following its grim Xmas sales results - £5bn was effectively erased from the company's shares. But many once-loyal Tesco shoppers have been less than impressed by the company's response to surging inflation - its so-called Big Price Drop, which saw the retailer ending its Double Points promotion incentive.
So, will making certain every-day goods in less well-off areas entice you back to Tesco? Or will you stick with Morrisons/Asda or Lidl/Aldi. Perhaps the damage has been done? Let us know.