'Be creative over Olympic Stadium'

After the Olympics finish, the Stratford stadium should be used jointly by a football club, music promoter and an NFL franchise that aims to capitalise on transport links with Northern Europe. That's the view of one expert on Britain and the Olympics who insists that cynicism and a lack of big picture thinking threaten to obscure the very real benefits staging the Games can provide for an economy in which the event is one of the few signs of growth.