Over a fifth of Brits currently in a relationship would sell their partner for £1 million or less, according to a survey.
The research was inspired by the 1993 film 'Indecent Proposal' where Demi Moore's character is offered $1 million by tycoon Robert Redford to spend just one night with him, despite her being happily married to Woody Harrelson.
The scenario used in the survey of 3,000 Brits by comparison site Gocompare.com made it clear that the sale would be a permanent arrangement, rather than for just one night, and they would no longer provide any income, childcare support or help around the home. However, despite this 19% of women and 24% of men said they would wave goodbye to their partners for £1 million or less.
However, a surprising number of people would take considerably less than £1 million if there was cash on the table. Nearly 20% of men and 14% of women would let their partners go for half that amount (£500,000) and an amazing 14% of men and 9% of women would take just £100,000 or less given the opportunity.
And 4% of Brits currently in a relationship would let their other halves go for absolutely nothing.
Having been asked to name their price for their other half, just one in ten said that their partners had that much life insurance cover. One third of respondents said their partners had no life insurance cover at all.
Jeremy Cryer, from Gocompare.com said: "Realistically we're not going to get the opportunity to sell our partner but sometimes we don't have a choice about when they're taken away. It's not a subject people like to talk about but when it comes to looking at your partner's life insurance you need to be a bit selfish. Most people in our survey said that their partner was priceless. It's a lovely sentiment, but losing a partner, especially if you're parents, can have a heavy and tangible financial impact as well as an emotional one.
"We asked people to think about how much they'd sell their partners for. It was a light hearted question but with a serious intent as it hopefully made them think about how much money they'd need if their partners weren't around. £100,000 of life cover can cost under £10 per month and a million pounds worth of cover may also be a lot cheaper than you think at just over £32.00 a month for a 30 year old female non- smoker.
"Most of us will settle for something in between but the most important thing is to plan ahead and make sure loved ones are financially protected if disaster strikes. It can be difficult working out how much cover you or your partner needs but as a rule you should certainly be thinking about buying enough cover to clear any outstanding debts, including your mortgage, and providing enough money for your partner or family to maintain a reasonable standard of living."