People selling goods by e-commerce are surprisingly confident about their prospects over 2012, with 94% of them believing their business will grow 1% or more. The research comes from eCommera, and is a marked contrast to the apparent trajectory of the economy overall. That said, the e-businesses are also making a series of complaints.
The inhibitors to growth the survey reports are as follows: 73% fear their business has a lack of skills and resources, while 59% felt there was a misalignment between functions. 54% felt the senior management team didn't really understand the ecommerce arena while 48% said understanding the data was difficult and this inhibited decision making, while 47% suffered a lack of appropriate tools and technologies.
The growth projections, if they happen, are impressive and bode well for the sector in an economy which - whilst not actually in recession - has a way to go before it reaches the size it was only a couple of years ago.
The snag is that it's still a comparatively small sector compared to the High Street, and that's really falling off a cliff. Smaller shops are suffering more than ever as buying patterns change - not since the advent of the supermarkets in the 1960s has the face of individual buying altered so much.
So it's a change and a bit of evolution - but perhaps neutral news rather than anything particularly positive about actual growth.