Here we list some of the most famous icons of the 20th century that have disappeared from our television screens, cinemas, magazines and billboards. They've been retired as firms seek other ways to convince us our lives are a meaningless hell - unless, of course, we wise up and hand over our cash.
Can't touch it
Brands are already estimated to account for more than a tenth (12%) of shareholder value across leading companies and in some sectors that figure is even higher. In the retail sector, brands can account for up to 70% of a company's value.
Brands could be set to grow further in importance. Big investors are placing more importance on companies' intangible assets, in other words anything that isn't a physical asset.
Emotional businessThe most important intangible asset, typically, is a firm's advertising brand, the image we hold in their minds when we think of a company. In other words, the way we feel when we remember the Bisto Kids or someone's granny on the phone.
So the next time you're out shopping and you pick up a tin of branded beans rather than a supermarket's own label, beware. You're succumbing to an advertising campaign.