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Marks & Spencer reveals 2023 best-sellers, from viral perfume to party dresses

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Say hello to 2023's best-sellers from Marks & Spencer. (Marks & Spencer / Yahoo Life UK)
Say hello to 2023's best-sellers from Marks & Spencer. (Marks & Spencer / Yahoo Life UK)

With 2023 drawing to a close, it's only right we look back on what's stood out over the past year — from a shopping perspective, of course. And if you're a fan of Marks & Spencer you may want to find out what the high street store's best-sellers have been this year (and what gems you may be missing out on).

From viral fragrances to sequin covered dresses, stylish scallop-edged lamps to effortlessly chic wide leg trousers, M&S's highlights this year range across home, beauty and clothing.

So, as one last gift to you this year, we've rounded up the M&S buys you need to know about (and found which ones are still available to buy).

Marks & Spencer's most popular products of 2023

Christmas dresses

Following the success of M&S’s Christmas fashion TV advert starring Hannah Waddingham, Sophie Ellis Bextor and Zawe Ashton in a variety of party-worthy frocks, M&S sold enough party dresses to dress the entire capacity of The O2.

M&S's Christmas party dresses were a huge hit this year. (Marks & Spencer)
M&S's Christmas party dresses were a huge hit this year. (Marks & Spencer)

While Waddingham and Bextor's dresses have already sold out, you can still get your hands on the silver number Zawe Ashton sported in the Christmas ad. Complete with an elegant high neckline, long sleeves and flattering ruched detailing, it sure is a head turner and practically the perfect party dress.

Shop now: Sequin Ruched Midi Column Dress | £49.50

Shop now Shop M&S partywear

Christmas gift cards

The total quantity of physical gift cards M&S sell over Christmas is the same height of the Empire State Building 692 times over.

A gift card might not be the most exciting purchase you can make, but it sure is a clever one. If you're stumped for gift ideas or just want to get something small, it's a great way of showing someone just how much you care. There's no wonder Marks & Spencer's collection of gift cards has a spot on this list.

Shop now: M&S Gift Card | £10-£500

Shop now Shop M&S gift cards

Christmas trees

Over 54,000 were sold this year, accumulating a height of 67 kilometres, the equivalent distance from London to Brighton. While many are now sold out, some options have 30% off right now.

Shop M&S Christmas trees

Tree decorations

In the week following M&S’s Christmas food advert starring Dawn French, M&S sold a fairy decoration (depicting Dawn) every one and a half minutes. While the sell-out decoration won't be coming back in stock, M&S currently has 30% off a ton of other baubles.

Shop M&S Christmas decorations

Women's wide leg trousers

If you laid end to end all of the wide leg trousers M&S has sold this year, you could follow the journey of the Trafalgar Square Christmas tree from Oslo to London. Yes, they sold that many.

While M&S haven't said which style was the most popular, one of our top picks this year (and a new style for 2023) is this pair that have been selling out left, right and centre. A failsafe option — comfortable, versatile and easy to dress up and down, they're available in eight (yes, eight) colours.

Shop now: Crepe Tab Detail Wide Leg Trousers | £39.50

Shop now Shop M&S wide leg trousers

The sell-out lamp

There's a reason M&S’s Kirsten Lamp sold out an incredible five times since its initial launch in February 2023.

Available in three gorgeous colours: Green, Blue and Dark Red, it features a scallop-edged shade and checked base for a sprinkle of kitsch charm. The lampshade itself is designed with colourful piping, and the base is finish with gold-coloured hardwear and a flat bottom. It's even been described by shoppers as looking "much more expensive than it is" and being the "perfect addition" to their bedside table.

Shop now: Kirsten Ceramic Table Lamp | £59

Shop now Shop M&S table lamps

Townhouse Light Up Candle

M&S sold 110,000 units of its magical light-up candle, that’s one per minute during the peak sale period. While the popular townhouse design has already sold out, there are still a variety of designs still up for grabs for £10.

Shop M&S light-up candles

Disney Frozen™ dress

This Elsa-inspired dress adorNed in sequins and designed with a short-sleeved bodice and ruffle-trimmed neckline sold 6,000 units. The team at M&S say they've sold enough units to dress the magical kingdom population of Arendelle 12 times over.

Shop now: Disney Frozen™ Sequin Tulle Dress (2-8 Yrs) | £28

Apothecary Warmth fragrance

This affordable M&S fragrance went viral on TikTok for smelling like a popular designer perfume, racking up millions of views and selling around 70,000 units sold. Scented with aromatic notes of cardamom, cinnamon, cedarwood and sandalwood, shoppers have said they love this perfume's "woody scent", and that when worn, "lasts all day".

Shop now: Warmth Eau De Parfum 50ml | £10

Shop now

Discover fragrances

Overall M&S’s own branded perfumes have remained a best-seller for their expensive-smelling scents at incredibly affordable prices. In fact, M&S have sold almost 100,000 litres this year, that’s enough to fill a swimming pool. You can browse the collection here.

Shop M&S Discover fragrances

This article was originally published on Yahoo Life UK.

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