This guy turned heads when he walked into a department store to buy some clothes.
But can you see why? Walking into Target, a US department store, the man made a beeline towards the men's section to get a shirt – as, if you haven't already guessed, he wasn't actually wearing one.
He then headed over to the registers and asked the employee: "Do you like this shirt or this shirt?"
"Which one is better?"
It took the woman behind the counter a moment to clue onto what was happening, before she burst out laughing at the body paint.
Another worker ends up joining them as well and admits she actually thought it was a huge tattoo.
The art is the work of Jen the body painter, and the man in the clip happens to be her son, Brandon.
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A visitor poses for a picture in the 'Rotated Room' of the Museum of Illusions in Pristina on February 26, 2019. - The museum contains a series of optical illusions giving the visitor the chance to produce unusual 3D images of themselves. (Photo by Armend NIMANI / AFP) (Photo credit should read ARMEND NIMANI/AFP/Getty Images)
TORONTO, ON - November 1: Michaela Radman is the owner of the Museum of Illusions and is seen at one of the exhibits. The Museum of Illusions is set to open on November 7. This highly Instagrammable business is on Front street near Jarvis. This is the first of the chain in Canada with plans to open a few more in different Canadian cities. It is a series of optical illusions. (Toronto Star/Toronto Star via Getty Images)
VIENNA, AUSTRIA OCTOBER 16 : A girl poses for a photo in the 'Rotated Room', an exhibition part of the Museum of Illusions in Vienna, Austria on October 16, 2017. The Museum of Illusions bring a collection of holograms and installations together which will trick the confidence in senses meanwhile revealing the limits of our senses. (Photo by Omar Marques/Anadolu Agency/Getty Images)
Sphere at the edge of a colorful cube
Abstract op art background made from black and white lines causing a circle shape illusion.
Optical Illusion Of Kettle Emitting Cloud Against Blue Sky
Black and White Parallel Stripes Illusion Disordered by a Cube Prism, High Angle View.
Surreal image of mature blond lady holding giant leaf. Photographer is holding normal size leaf and with clever use of wide angle lens and positioning of lady it appears the leaf is a giant one.
A visitor holding a light poses for a photograph in an optical illusion installation at the Imagine Your Museum of Art exhibition in Beijing October 2, 2015. REUTERS/Jason Lee
THIS IMAGE IS BINNED
Visitors pose for a photograph in an optical illusion installation at the Imagine Your Museum of Art exhibition in Beijing October 2, 2015. REUTERS/Jason Lee
A journalist, wearing slippers to protect the glass floor, stands in the 'Step into the Void' installation during a press visit at the Aiguille du Midi mountain peak above Chamonix, in the French Alps, December 17, 2013. The Chamonix Skywalk is a five-sided glass structure installed on the top terrace of the Aiguille du Midi (3842m), with a 1,000 metre drop below, where visitors can step out from the terrace, giving the visitors the impression of standing in the void. The glass room will open to the public on December 21, 2013. REUTERS/Robert Pratta (FRANCE CITYSCAPE - Tags: SOCIETY TRAVEL CITYSCAPE TPX IMAGES OF THE DAY)
Postal worker Glenn Gray passes a piece of public art, depicting a sliding house in a residential road in Margate, southern England October 9, 2013. The sculpture, entitled 'From the Knees of my Nose to the Belly of my Toes' was created by London-based artist Alex Chinneck, and will stand for a year. It was built using a Victorian house in the seaside town which was compulsorily purchased by the region's council after lying empty for eleven years. REUTERS/Toby Melville (BRITAIN - Tags: ENVIRONMENT SOCIETY)
A submarine and a car are featured as part of an installation for an advertising campaign in downtown Milan October 1, 2013. REUTERS/Stefano Rellandini (ITALY - Tags: SOCIETY)
An artist applies paint to an idol of the Hindu goddess Durga at a workshop in New Delhi September 27, 2013. The Durga Puja festival will be celebrated from October 11 to 14, and is the biggest religious event for Bengali Hindus. Hindus believe that the goddess Durga symbolises power and the triumph of good over evil. REUTERS/Mansi Thapliyal (INDIA - Tags: RELIGION SOCIETY TPX IMAGES OF THE DAY)
Visitors are seen in a reflection as they pose on Argentine artist Leonardo Erlich's optical illusion installation "Dalston House" in east London June 26, 2013. The artwork, commissioned by the Barbican Gallery, uses mirrors to create the impression of a house on which people can play and pose for visual effect. REUTERS/Luke MacGregor (BRITAIN - Tags: ENTERTAINMENT SOCIETY)
BBC reporter Anahita Shams interviews Argentine artist Leonardo Erlich (L) on his optical illusion installation "Dalston House" in east London June 25, 2013. The artwork, commissioned by the Barbican Gallery, uses mirrors to create the impression of a house on which people can play and pose for visual effect. REUTERS/Luke MacGregor (BRITAIN - Tags: ENTERTAINMENT SOCIETY)
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He decided he wanted to use some of his mum's Instagram and Youtube fame for his own account and asked if she would paint him for a video.
Although he didn't seem particularly thrilled during the process, and failed to properly prepare – ie shave his legs and underarm hair – the end result was still pretty convincing.