Emily Ratajkowski models lingerie in bizarre supermarket shoot

Emily Ratajkowski, 27, has starred in a shoot for her debut lingerie and swimwear line, Inamorata.

While bikini and underwear shoots typically take place in a sun-dappled beach setting, or a luxury show home, Ratajkowski has opted for the more unusual choice: a supermarket.

In imagery circulated on Inamorata's Instagram account, the model and actress previews a range of thongs, crop tops and slips while posing among crisps, cans of fizzy drinks and scratch cards.

One shot sees her standing in front of drinks fridge in a nude thong, while another sees her grabbing a coffee in a cycling shorts and crop top ensemble.


Meanwhile, in one image she is clutching a stack of Lucky 7s – a lottery scratch card sold at US supermarket chain, Lucky 7.


In another, she snacks on a packet of mini churros bites in a bra and pants.

It's unclear why anyone would be wearing lingerie to a supermarket – although, with Em Rata's figure, the temptation might be greater.


Practicalities aside, the shoot has certainly had an impact, garnering tens of thousands of likes on Instagram in less than 24 hours.


Ratajkowski is said to have dreamed up the line – available from 11 February – with her best friend, Kat Mendenhall, according to the Inamorata website.

Describing the brand's message, Ratajkowski says: "It's not about the body–it's about the confidence, it's about self-love.

"These are pieces that are for you. Listen, if you never wear your underwear around anyone else, it doesn't matter. It's about how it makes you feel."

Emily Ratajkowski
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Emily Ratajkowski
There are ribbed thongs, lace bras, and even a little black dress.
Emily Ratajkowski launches super affordable underwear line
There are ribbed thongs, lace bras, and even a little black dress.
Shop the new lingerie she designed.

Your local supermarket just got a whole lot sexier.

There are ribbed thongs, lace bras, and even a little black dress.
À quoi bon passer un jean pour aller faire ses courses ? Emily Ratajkowski vient de publier une photo d'elle sur Instagram où elle parcourt les allées d'une supérette... en sous-vêtements. Une tenue dans laquelle elle est visiblement plus à l'aise pour choisir son menu de la semaine !
Emily Ratajkowski ha pubblicato su Instagram una fotografia che la ritrae nuda. I fan sono letteralmente impazziti e hanno inondato il post di like.

Supermodel Emily Ratajkowski channelled sixties vibes in a draped red sleeveless dress and white boots on February 2. [Photo: Getty]

Not all of the products are expensive, though.
Including Emily Ratajkowski and Kendall Jenner.

La modelo y actriz nos lo dijo todo con esta otra camiseta solidaria. Es personalizable y la firma DKNY. Parece que ella lleva el 28% de su vida siendo feminista. (Foto: Instagram / @emrata).

… puedes inspirarte en los escotes de Emily Ratajkowski, pero lo importante es que las tiras del vestido o top sean lo más anchas posibles. No lo olvides. (Foto: Gtres).

Model Emily Ratajkowski gibt Posing-Tipps für sexy Instagram-Fotos
Including Gigi Hadid, Emily Ratajkowski and Khloe Kardashian.

- This article first appeared on Yahoo

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