Packed out with shivering locals and a few X Factor cast offs, a town's Christmas light switch is usually one of the events of the year.
But it was a bit of a damp squib for one quaint Devon tourist destination after a storm of criticism over the state of the town centre's tree.
Disappointed residents in Ottery St Mary have described this year's town tree as 'a lopsided skeleton' - with some even thinking it's last year's tree, reports Devon live.
Others said it looked like a twig with more decorations than branches.
The tree is located outside the town library in Silver Street and the annual late night shopping and switch on event was held on Friday night with stalls, a torchlight parade and Father Christmas.
But in the daylight on Saturday pictures were posted on the Ottery Matters Facebook page.
One resident said: "A lot of people thought it was last year's tree.
"Ottery is such a well-known town because of the Tar Barrels that you would expect to have a decent Christmas tree."
On the Ottery Matters Facebook site comments included: "Is it not supposed to be a joke."
Another commented that there were more decorations than branches.
Our picture was taken by Jay from neighbouring Exmouth. He said: "My sister lives in Ottery and I couldn't believe it when I drove past.
"I literally said to my sister 'Who is going to go and sort that twig out'."
Lydia Stirling said: "Oh dear again with the appalling Christmas tree. Why can't Ottery get a tree that doesn't look like lopsided skeleton after the cats have been climbing it."
Ottery St Mary is the place where tens of thousands of spectators fill the streets as tar barrels are carried through the crowds by men, women and children.
The 400-year-old tradition, normally held on November 5, was this year held on Saturday, November 4 as – for religious reasons – the Tar Barrels is never held on a Sunday.
The weekend saw a bumper crowd that by 7 pm organisers were warning those planning on visiting, but who had not left their home, not to travel due to the car parks being at full capacity.
The same probably can't be said for residents wanting to see the tree.
- Have you seen a worse Christmas tree? Email us a email@example.com