Amazon Prime Day is here!

24-hour flash sale on TVs, laptops, electronics, back to school, beauty, games, books, DVDs and more...


Amazon is having a 24-hour flash sale with amazing reductions on a wide range of categories. Here's what you need to know to take advantage of the savings and just some of the bargains on offer. Be warned – you need to grab them quick!

What is Amazon Prime Day?
Amazon Prime Day is a shopping event exclusively for Amazon's paying Prime subscribers – but non-paying members can still get involved for free, by signing up to its one-month free trial. Just remember to cancel your membership before the 30-day trial ends to avoid paying the £79 annual fee.

What does Prime offer?
Prime users get access to unlimited one-day delivery as well as other perks – including streaming video, music, ebook rental and photo storage.

What kind of bargains can I get?
Amazon's Prime Day sale will include deals across a wide range of categories including PCs and laptops, electronics, toys, video games, DVDs, books, fashion, baby, health, beauty, sports and more.

There are two different types of deals: Lightning Deals, which run for a fixed period of time with a finite number available, and Deals of the Day, which run for a 24-hour period.

To avoid missing out, you can add them to a watchlist ahead of time and activate notifications on the Amazon smartphone app when they go live.

Our pick of the top discounts
There will be more than 100,000 deals worldwide – with new deals appearing as often as every five minutes. Here is a sneak peak of some of the top discounts.

Amazon devices
Amazon Fire tablet: £34.99 (£15 off)
Amazon Fire TV stick: £19.99 (£15 off)
Kindle Paperwhite: £79.99 (£30 off)

PCs & Consoles
Lenovo Chromebook for less than £100
30%+ off Crucial MX300 750GB SATA 2.5 Inch Internal Solid State Drive with 3D NAND flash technology
Sony PS4 console bundle for less than £250
Uncharted 4: A Thief's End (PS4) for less than £32
XBox One Kinect Console for less than £230

Up to 40% off TVs from 22" to 65", including 4k and smart models
Save over £130 on an Epson projector
Up to 45% off Bang & Olufsen speakers and headphones

Wearable Tech
More than 30% off selected Microsoft Band
More than 30% off a Garmin GPS smart watch with sports apps

Fashion & Beauty
30%+ off selected shades of WUNDERBROW The Perfect Eyebrows
20%+ off Sarah Jessica Parker Lovely Eau de Parfum for women
50% off Vans shoes (selected unisex styles)

Home & Garden
Over 35% off an Instant Pot Electric Pressure Cooker
25% off a Black + Decker sander
Over 20% off a Karcher Window Vacuum Cleaner
Up to 40% off Philips Hue Personal Wireless Lighting

Personal Care
25% off an Oral-B Rechargeable Toothbrush with Bluetooth Connectivity
30% off ghd Arctic Gold V Styler
Over 35% off selected flavours of Optimum Nutrition Gold Standard 100% Whey Protein Powder

Musical Instruments
More than 20% discount on selected Gibson electric guitars

More than 20% discount across a range of colours and styles of the Trunki Ride-on Suitcase

Up to 45% discount on selected pet supplies

Marketplace deals
Thousands of Amazon Marketplace sellers, including small businesses from around the world, will be offering Prime Day deals on some of their most popular products at their lowest prices of the year. Some of these deals include:

Dyson DC19DB Multi Floor Cylinder Vacuum Cleaner – Save 25%
7" Android 5.0 Quad Core Lollipop Tablet – save 30%
TTfone Venus TT700 Big Button Flip Mobile Phone – Save 30%
Pure Argan Oil 100% Organic – Save 50%

See our pick of the 20 best weight loss aids and fitness gadgets from Amazon.