According to research by Savills estate agents, buyers are willing to pay a premium to live in a neighbourhood that boasts a branch of Waitrose.
In fact, the study revealed that property prices in those areas that share a postcode with the upmarket supermarket could be boosted by up to 50 per cent.
On average, the price of a home close to a Waitrose branch was 25.3 per cent higher than elsewhere in the country. In London, the price difference was even more marked, with the 'Waitrose effect' adding an eye-watering 50.3 per cent onto the average cost of a home.
Sophie Chick, a research analyst at Savills, told the Daily Mail: "Our analysis identified a very clear house price premium in Waitrose store locations.
"It is difficult to state with certainty that a Waitrose opening will boost price. But it is clear that buyers should expect to pay significantly more for a home if they wish to have a store on their doorstep."
What do you think? Would you be willing to pay a premium to live close to a Waitrose store? Leave your comments below...