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Britons already drink vast quantities of tea but according to Whittard of Chelsea, more and more of us are swapping good old-fashioned English breakfast for fragrant herbal infusions.
Sales of herbal tea increased by a massive 60 per cent last year, with echinacea and the naturally caffeine-free South African rooibos proving particularly popular.
While celebrity-watchers may account for some herbal tea newcomers, a desire to cut down on alcohol and a fresh, new corporate culture are also helping to boost herbal sales.
Fiona Robinson, spokesman for Whittard, told the Daily Express: "Last year's health tea sales were dominated by fruit and berry flavours, but a growing percentage of sales are now from infusions with health-promoting, medicinal qualities.
Whittard's sales of relaxing rooibox were up by 67 per cent on last year, peppermint tea rose by 62 per cent and the January best-seller (made popular by the likes of Jennifer Aniston and Geri Halliwell) lemon, ginger and echinacea, rose by a massive 83 per cent.
Meanwhile, Ms Robinson added that many customers were "reaching for a cup of green or jasmine tea instead of a G&T".
Have you ditched English breakfast in favour of a herbal infusion? Let us know below...