Sephora's biggest sale of the year starts today: Here are the beauty products worth buying

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It's the most wonderful time of the year for beauty lovers. (Photo: Sephora)
It's the most wonderful time of the year for beauty lovers. (Photo: Sephora)

Brace yourselves: Sephora's biggest sale of the year just went live — and for many of you, it might just be bigger than Black Friday.

Starting today, you can score up to 20 percent off on nearly every product sitewide. That means that products and brands that virtually never get markdowns — including the designer stuff, like fragrances — are marked down for one of the only times this year.

Here's how you can access the deals: First, sign up for Sephora's Beauty Insider program (it's totally free). Already signed up? Check your membership status to see how much you'll save and when you'll get access to the sale. Here's how it works: If you are a Beauty Insider — the entry-level tier — you'll get access to the sale on November 11 and save 10 percent on your purchase. The next tier up are VIBs, and they can access the sale on November 9 and save 15 percent off. The highest tier, VIB Rouge, can access the sale right now and save 20 percent. Score!

Whether you plan to use your insider discount to stock up on essentials, try something new, or grab a few holiday gifts for friends and family, make sure you move fast — the best kits and most popular items tend to sell out quickly.

Check out our must-haves below:

Isle of Paradise Self Tanning Drops

bronzing you need. (Photo: Sephora)
Choose from three shades — Light, Medium and Dark —to get just the bronzing you need. (Photo: Sephora)

Don't let the oncoming winter chill distract you from your tanning game! These Isle of Paradise drops have amassed a cult-like following for good reason: They deliver fast and reliable results, plus they're ridiculously easy to use! Drop pop a drop into your nightly moisturizer, and wake up to evenly-bronzed, glowing skin! There's no reason to stop at your face, either — these are so potent, one or two drops does the trick, so each bottle is going to last you ages.

"Absolutely obsessed," one shopper raved. "I’d never, ever used a self-tanner in my entire life, and I wanted to give this a try because of the high recommendations. I definitely can say they are all true!!! Never have to worry about going to tanning beds or sweating outside for that golden tan; this gives you everything and more!"

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Kiehl's Creamy Eye Treatment with Avocado

This TLC treatment will is like a fulfillment of your own personal vision quest. (Photo: Sephora)
This TLC treatment will is like a fulfillment of your own personal vision quest. (Photo: Sephora)

If your eyes could use a little R&R (and whose couldn't?), treat them to this gentle Kiehl's cream. It's packed with good-for-you avocado oil, which nourishes and moisturizes the delicate under-eye area. It helps brighten and de-puff, and eliminates those annoying dry patches that tend to accumulate on the skin there and make your concealer crease.

"My under-eye area has been looking very wrinkly and dehydrated, as I tend to neglect it," a five-star shopper revealed. "I figured there was nothing that could improve its appearance, plastic surgery not withstanding. I used this eye cream last night, and honest as I can be, the skin was plumped up and had far fewer wrinkles!"

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Dior Diorshow Mascara

This classic Diorshow mascara has nearly 900 five-star reviews...and millions of over-the-moon users. (Photo: Sephora)
This classic Diorshow mascara has nearly 900 five-star reviews...and millions of over-the-moon users. (Photo: Sephora)

This iconic Dior mascara needs no introduction...but we're going to gush about it anyway: The formula is the blackest of black, and makes your lashes appear so long, your friends will wonder if they're extensions. The real magic is in the brush: It evenly coats your lashes and coaxes them to appear fluffy and voluminous. There's a reason the mascara is a bestseller — it makes your lashes look better than ever.

"Love the way it separate and stretches my lashes without clumping," a shopper shared. "Also lasts all day without smudging or flaking off. I use it every day and never leave the house without my Diorshow!"

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First Aid Beauty Ultra Repair Cream Intense Hydration

Dry skin? Not anymore. (Photo: Sephora)
Dry skin? Not anymore. (Photo: Sephora)

Whether you battle dry skin year-round or just brave it in the harshness of winter, you know how important the right hydrating products can be. This ultra-rich cream uses FDA-designated colloidal oatmeal to soothe the skin from irritation, like eczema, rashes or itching. It also moisturizes your skin with decadent shea butter.

"Love this. It’s so hydrating and absorbs quickly, and doesn’t leave an oil finish," shared one shopper. "I get really dry skin right around my nose in the winter, and it’s done wonders."

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Charlotte Tilbury Pillow Talk Lip Secrets Set

Simply put, it's the ultimate deal for lipstick lovers. (Photo: Sephora)
Simply put, it's the ultimate deal for lipstick lovers. (Photo: Sephora)

Whether you're a fan of the universally-flattering Charlotte Tilbury Pillow Talk lipstick or want to turn someone on to the ultimate my-lips-but-better shade, now is the time to do so. This kit comes with a full size of the iconic lipstick, plus other favorites in the line: Mini versions of Lip Cheat lip liner, Jewel Lip Gloss and Collagen Lip Bath, all in the matching shade. It's a great deal, too: The lipstick alone usually goes for $34, and for just a couple more bucks, you're getting three extra products thrown in.

"I absolutely love this kit! Perfect nude shade," shared a shopper. "All the items are amazing. Love the lip-plumping gloss!"

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Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener

The viral sensation from Peter Thomas Roth is ready for its big-time closeup and marked down. (Photo: Sephora)
The viral sensation from Peter Thomas Roth is ready for its big-time closeup and marked down. (Photo: Sephora)

This TikTok–famous eye gel instantly smooths under-eye bags and wrinkles, plus it easily tackles fine lines and the dreaded loss of elasticity. This is not only a stellar deal but a rare find — the treatment has been continuously going out of stock, so make sure to grab it on sale before it vanishes again.

"It actually works!" wrote a shocked shopper. "I was stunned. I have big under-eye bags, especially for my age, but this significantly got rid of them instantly."

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