Hilaria Baldwin shows off pink hair in honor of Breast Cancer Awareness Month: 'Going pink for my family, my friends, my sisters'

Hilaria Baldwin is going pink.

On Wednesday, the 37-year-old entrepreneur shared a short clip that showed her rocking a bold new hairdo that featured a section dyed pink at the ends. Baldwin explained the significance of the fashion statement as October is Breast Cancer Awareness Month.

"Going pink for my family, my friends, my sisters #breastcancerawarenessmonth #f*ckcancer," she wrote, tagging her stylist.

Fans took to the comments to praise the star for using her platform to bring awareness to breast cancer.

"Thank You for honoring all who’s precious lives have been lost. The survivors, thrivers and those who are currently fighting-we continue to fight together for all who have suffered and struggled from cancer themselves and for those they love XOG," a fan said.

"Beautiful hair. Beautiful statement," a user noted.

"Beautiful lady, inside and out," someone added.

"Loveee this," a commenter continued.

This is not the first time the yoga instructor has called attention to an important issue. During National Infertility Awareness Week in April, Baldwin shared a throwback pregnancy photo and used the caption to get personal about her own struggles with conceiving.

"It is #infertilityawarenessweek ...and while I am so blessed to have my babies, I have a few angels too.I had two miscarriages in a row in 2019 – the second at 4 months. I was told 'It’s just bad luck'… there is so much mystery why certain souls come into our lives and others do not," she explained.

Baldwin, who has six children with husband Alec Baldwin, talked about how much she cried in the wake of the miscarriages and noted what becoming a parent has meant to her. 

"We all have different fertility/infertility stories and there are so many ways we can become parents," she continued. "Being a parent truly is caring in the deepest way for another soul…through that giving energy we nurture ourselves and fill the world with love. I am just as much a mother to my Angel babies as I am to the ones I can physically hold in my arms. If you are struggling or have struggled—or will struggle, know that you are not alone...if it serves you, connect with others as you grieve. We are a mighty bunch who carry this heaviness in our hearts—and together we can lighten each other’s load through support and understanding."