We may receive commission from purchases made via links on this page. Pricing and availability are subject to change. From tablets to TVs, this tucked-away Amazon section is poppin' with Echo, Fire TV and Kindle secret sales! (Photo: Amazon)
Did you know
Amazon has a hidden section devoted to secret sales on its own devices? It's true!
On any given day, the retail giant adds and removes sales from this
secret department on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and let us tell you, the savings are good! If you’re looking to build out a smart home or just want to read mountains of e-books on one gadget, you need to know about this page.
So what’s on sale? Here's a taste: Amazon’s top-rated
Insignia 24-inch Smart HD Fire TV can be had for just $110 — that's 35 percent off!
And Amazon will give you free shipping too. But if you have
Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices
here: Like a book without the bulk. Save $45! (Photo: Amazon)
Made with a 300ppi glare-free screen, the
Kindle Paperwhite — on sale for $85 — offers a display bright enough to mimic the effect of reading from an actual page, without the headache-inducing reflection. Just as cool: An adjustable light shifts to accommodate the setting.
"...The display is gorgeous,"
raved a five-star reviewer. "I love how crisp the lettering is and how the pages actually look like real paper. There's barely any glare on the screen when held up in sunlight —a huge advantage over the iPad Mini ...."
Grab the e-reader that nearly 90,000 shoppers love — it's at an all-time low price right now.
A steal at $110. (Photo: Amazon)
Need a new TV? Amazon has the wildly popular
Insignia 24-inch Smart HD TV — Fire TV Edition on sale for just $110! The standout set delivers eye-popping colors and exceptional picture quality — both of which are rare in this price range. The audio is top notch, too — and Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of movie titles (and who is), you can just say, “Alexa, play ,” and she’ll make your wish come true. Knives Out
“I am honestly very pleasantly surprised with how much I like this TV,”
shared a satisfied Amazon shopper. “As far as clarity goes, I believe HD720p is plenty for this screen size. I’m a bit of a TV snob and the lower clarity is not noticeable in this size.” Look like Elvis Costello and listen to him at the same time — save nearly 25 percent! (Photo: Amazon) Echo Frames — 60 bucks off right now — are designed to direct audio towards your ears, while also minimizing what the people around you can hear. So now you can listen to your favorite music and podcasts without worrying about what anyone else thinks or hears.
A huge perk of the
Echo Frames? Alexa is built-in, so you can make calls (when synced to a smartphone), set reminders, add to your to-do lists, hear the news and control your smart home with just the sound of your voice — all from your frames! Noisy outside around you? No problem. Echo Frames will automatically adjust the volume based on the noise level of your environment.
Shoppers are rocking the
Echo Frames. "Sound quality is fantastic and I'm impressed with the quality of the microphone as well," added a smitten user. "...It's pretty secret-agent awesome." Save $30 on Kindle, amazon.com Save $40 on Kindle Kids Edition, amazon.com Tile Mate (four-pack) with Echo Dot (fourth generation), $80 (was $120), amazon.com Get $60 off Toshiba 32-inch HD Smart Fire TV, amazon.com Get $60 off Insignia 39-inch HD Smart Fire TV, amazon.com Save $40 on Kindle Kids Edition, amazon.com Get $80 off Insignia 43-inch 4K Ultra HD Smart Fire TV, amazon.com Get $100 off Toshiba 43-inch 4K Ultra HD Smart Fire TV, amazon.com Get $100 off Toshiba 43-inch 4K Ultra HD Smart LED Fire TV, amazon.com Get $70 off Insignia 50-inch 4K Ultra HD Smart Fire TV, amazon.com Get $100 off Toshiba 50-inch 4K Ultra HD Smart LED Fire TV, amazon.com Get $110 off Toshiba 55-inch 4K Ultra HD Smart LED Fire TV, amazon.com Echo Frames (second generation), classic black with new polarized sunglass lenses, $210 (was $270), amazon.com Buy two Ring Floodlight Cam Wired Plus, save $20, amazon.com Buy a Fire TV, get an Echo Dot (third generation) with promo code , amazon.com FTVEDOT21 at checkout Want more? Scroll for some of Amazon's best sales this week: TVs Insignia NS-24DF310NA21 24-inch Smart HD TV — Fire TV, $110 (was $170), amazon.com Insignia NS-32DF310NA19 32-inch Smart HD TV — Fire TV, $130 (was $200), amazon.com Toshiba 43-inch 43C350KU C350 Series LED 4K Ultra HD Smart Fire TV, $270 (was $370), amazon.com LG OLED55C1PUB C1 Series 48-inch 4K Smart OLED TV, $1,397 (was $1,500), amazon.com Insignia 55-inch NS-55F301NA22 F30 Series LED 4K Ultra HD Smart Fire TV, $400 (was $500), amazon.com Sony X90J 65-inch 4K Ultra HD LED Smart Google TV, $1,498 (was $1,600), amazon.com Headphones and earbuds Beats Ep Wired On-Ear Headphones, $80 (was $130), amazon.com Apple AirPods (wireless charging case), $150 (was $199), amazon.com Apple AirPods Pro, $190 (was $249), amazon.com Apple AirPods Max, $479 (was $549), amazon.com Beats Studio3 Wireless Noise Canceling Over-Ear Headphones, $200 (was $350), amazon.com Apple AirPods (standard charging case), $120 (was $159), amazon.com Sony ZX Series Wired On-Ear Headphones, $10 (was $20), amazon.com Sennheiser Momentum True Wireless Bluetooth Earbuds, $98 (was $300), amazon.com Beats Solo3 Wireless On-Ear Headphones, $120 (was $200), amazon.com Smartphones and tablets TCL 10 Pro Unlocked Android Smartphone, $300 with on-page coupon (was $400), amazon.com E-Tronic Edge Phone Armband Sleeve, $10 (was $13), amazon.com Marvue M10 Tablet, $100 (was $130), amazon.com Samsung Galaxy Tab S7, $550 (was $650), amazon.com Samsung Galaxy Tab S6 Lite, $317 (was $350), amazon.com Mongoora Car Charger Adapter, $14 (was $21), amazon.com Apple iPad Air (10.9-inch, Wi-Fi, 256GB), $650 (was $749), amazon.com Gaming Immortals Fenyx Rising (PS5), $24 (was $60), amazon.com Mafia: Definitive Edition (PS4), $23 (was $40), amazon.com Call of Duty: Infinite Warfare (PS4), $15 (was $40), amazon.com Godfall (PS5), $18 (was $70), amazon.com BioShock: The Collection, $22 (was $50), amazon.com Madden NFL 21: Next Level Edition (Xbox Series X), $34 (was $70), amazon.com The Falconeer: Day One Edition (Xbox Series X), $19 (was $40), amazon.com Outriders Day One Edition (PS5), $39 (was $60), amazon.com NBA 2K21 (Xbox Series X), $20 (was $70), amazon.com Smart home Emerson Sensi Wi-Fi Smart Thermostat, $87 (was $130), amazon.com August Wi-Fi Smart Lock, $212 (was $250), amazon.com NetGear Wi-Fi Range Extender EX3700, $27 (was $47), amazon.com Govee 33ft LED Strip Lights, $11 with on-page coupon (was $23), amazon.com Kasa Smart Plug HS103P4 (four-pack), $25 with on-page coupon (was $30), amazon.com Kasa Smart Light Switch HS200P3 (three-pack), $35 (was $45), amazon.com TanTan Smart Table Lamp, $24 with on-page coupon (was $33), amazon.com Kamep Wireless Wi-Fi Video Doorbell Camera, $70 with on-page coupon (was $130), amazon.com Moen 7594BL Arbor One-Handle Pulldown Kitchen Faucet, $289 (was $500), amazon.com Vacuums Eufy by Anker, BoostIQ RoboVac 11S (Slim), $150 (was $220), amazon.com Robit V7S Pro Robot Vacuum Cleaner, $100 for Prime members only (was $200), amazon.com Tab Robot Vacuum Cleaner, $100 with on-page coupon (was $200), amazon.com Shark IQ Robot Self-Empty XL RV101AE, Robotic Vacuum, $445 (was $600), amazon.com Kenmore 31510 Robot Vacuum Cleaner, $170 (was $259), amazon.com Eufy by Anker, RoboVac L70 Hybrid, $340 (was $550), amazon.com Yeedi K600 Robot Vacuum Cleaner, $120 with on-page coupon (was $180), amazon.com Work from home DamKee Massage Gun, $72 with on-page coupon for Prime members only (was $110), amazon.com Acer Chromebook Spin 311, $247 (was $499), amazon.com FelixKing Ergonomic Desk Chair, $140 (was $160), amazon.com Truweo Posture Corrector, $12 (was $30), amazon.com Cloud Massage Shiatsu Foot Massager Machine, $250 with on-page coupon (was $350), amazon.com Vybe Percussion Massage Gun, $150 with on-page coupon (was $200), amazon.com Canon Office and Business MB5120 All-in-One Printer, $250 (was $300), amazon.com Saiji Laptop Bed Tray Desk, $25 with on-page coupon for Prime members only (was $100), amazon.com Kitchen Indoor Smokeless Grill-Electric Grill, $150 with on-page coupon (was $190), amazon.com Elite Gourmet EGC-007 Easy Electric Poacher, $17 (was $30), amazon.com Philips Kitchen Appliances Digital Twin TurboStar Airfryer XXL, $297 (was $400), amazon.com Bayco 9 Pack Glass Meal Prep Containers, $41 (was $50), amazon.com Ozeri ZK14-S Pronto Digital Multifunction Kitchen and Food Scale, $10 (was $15), amazon.com Mueller Austria Ultra-Stick 500 Watt 9-Speed Immersion Multi-Purpose Hand Blender, $30 (was $45), amazon.com Bonsenkitchen Handheld Milk Frother, $11 with on-page coupon (was $18), amazon.com Beauty Sdara Rose Quartz Roller, $11 with on-page coupon (was $20), amazon.com AuraGlow Teeth Whitening Kit, $28.50 with on-page coupon (was $60), amazon.com CeraVe AM Facial Moisturizing Lotion SPF 30, $11 (was $19), amazon.com Tweezer Guru Precision Slant Eyebrow Tweezers, $6 with on-page coupon (was $15), amazon.com Biolage Hydrasource Shampoo, $30 (was $32), amazon.com Naturewell Retinol Advanced Moisturizing Cream for Face and Body, $15 with on-page coupon (was $23), amazon.com RoC Retinol Correxion Line Smoothing Night Retinol Serum, $23 (was $33), amazon.com Neutrogena Rapid Wrinkle Repair Retinol Cream, $19 (was $24), amazon.com Style Leggings Depot Leggings, $12 (was $30), amazon.com Prettygarden Ladies Basic Crewneck Belted Office Dress, $29 (was $37), amazon.com A.Jesdani Women's Button Down, $32 with on-page coupon (was $50), amazon.com Korsis Women's Summer Casual T Shirt Dress, $32 (was $47), amazon.com A AGROSTE Women's High Waist Yoga Pants, $17 (was $30), amazon.com Milumia Women's Boho Button Up Split Floral Print Flowy Party Dress, $32 (was $44), amazon.com New Balance Women's FuelCore Nergize V1 Sneaker, $49 (was $65), amazon.com Adidas Women's Cloudfoam Pure Running Shoe, $49 (was $70), amazon.com Health and wellness Cloud Massage Shiatsu Foot Massager, $250 with on-page coupon (was $350), amazon.com VYBE Percussion Massage Gun, $150 (was $200), amazon.com Purell TFX Touch-Free Foam Hand Sanitizer Dispenser, $32 (was $109), amazon.com Wecolor 100 Pcs Disposable 3 Ply Earloop Face Masks, $9 (was $12), amazon.com Microban Professional Sanitizing Spray, $32 (was $36.50), amazon.com Purell Advanced Hand Sanitizer Refreshing Gel, $34 (was $37), amazon.com YOSUDA Indoor Cycling Bike Stationary, $230 with on-page coupon (was $330), amazon.com Lysol, Disinfectant Spray, $5 (was $11), amazon.com Bedding Friendriver Luxury Hotel Quality Bed Pillow, $26 (was $33), amazon.com 2 Pack Cooling Shredded Memory Foam Bed Pillows with Bamboo Covers, $38 (was $50), amazon.com Smart Queen Cooling Weighted Blanket, $30 (was $60), amazon.com Utopia Bedding Premium Cotton Blanket, $24 (was $38), amazon.com LuxClub 6 PC Sheet Set Bamboo Sheets, $35 for queen (was $57), amazon.com Utopia Bedding Gusseted Pillow, $24 (was $31), amazon.com Utopia Bedding Down Alternative Comforter, $35 (was $57), amazon.com Pets Petstages Cat Tracks Cat Toy, $11 (was $25), amazon.com Rachael Ray Nutrish Dog Treats, $4 with on-page coupon (was $10), amazon.com Nina Ottosson by Outward Hound Dog Brick Interactive Treat Puzzle Dog Toy, $14 (was $25), amazon.com Outward Hound Hide-A-Squirrel Squeaky Puzzle Plush Dog Toy, $20 (was $30), amazon.com Angry Orange Pet Odor Eliminator, $21 (was $30), amazon.com Potaroma 3 Silvervine Catnip Balls, $10 (was $19), amazon.com Coolaroo The Original Elevated Pet Bed, $21 (was $30), amazon.com The reviews quoted above reflect the most recent versions at the time of publication. 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