Why this £22 John Lewis pillow keeps selling out

best affordable pillows
This £22 pillow keeps selling out. (John Lewis & Partners)

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Realised your pillows have seen better days? It's tricky to know where to start when it comes to finding a new pillow that's perfect for you.

After all, there are so many options: Do you want one made from down, feathers or memory foam?

And what about the firmness? Are you a medium/firm kinda person or do you prefer a soft cushioning?

While we can't help you answer all the questions on personal preference, we can point you in the direction of affordable pillows that have caught our attention.

Last year, it was difficult to find a more highly-rated pillow than John Lewis' Synthetic Soft Touch Washable Standard Pillow, which is constantly selling out due to its very budget-friendly £10 price tag.

So, we went on the hunt for an equally recommended alternative and stumbled on the upgraded John Lewis & Partners Synthetic Soft Like Down Standard Pillow, which has garnered just as much praise and still retails for an affordable £22.

Why we rate it

The pillow is said to be ideal for those who sleep on their back or side, as it helps to keep your spine aligned for a comfortable and undisturbed night sleep.

If you don't want a down pillow that contains feathers, or have allergies, but want the same soft feel, this may be the pillow for you.

The hypoallergenic pillow offers the feel of down, thanks to its sumptuous hollowfibre filling.

What's hollowfibre filling, you ask?

Each fibre of the filling has a '10 hole' hollowfibre construction, which helps to circulate the air, giving it a soft fluffy feel, just like natural down.

(John Lewis & Partners)
This £22 pillow is great for those who sleep on their back or side. (John Lewis & Partners)
(John Lewis & Partners)
John Lewis' affordable and highly recommended pillows continue to sell out. (John Lewis & Partners)

Shop Medium to Firm pillow

Shop Soft to Medium pillow

The cover material is made from 100% cotton, which is naturally breathable. It also has a 250 thread count to give it a soft and smooth feel.

While John Lewis' most popular firmness seems to be medium to firm, it does also come in a medium to soft design, which is currently sold out. See, we told you John Lewis' pillows are popular.

In fact, numerous customers are buying multiple of the affordable pillow: "I have 4 of these pillows & they are so comfortable."

What the reviews say

With over 100 reviews rating its comfort and value for money it's easy to see why it keeps selling out.

Some customers have noted that they struggle with the pillow keeping its shape. John Lewis recommends trying to gently plump the pillow or popping it in the tumble dryer to plump up the pillow to its original shape.

  • Heavenly! These pillows are like laying your head on a cloud!

  • Best pillow ever. My wife says that she's seriously contemplating taking her pillow on holiday with her -sooooooo good!!

  • Have many of these pillows, very soft and comfortable, good value, no problems, shall buy more when necessary.

  • Luxurious feeling pillow. Incredibly comfortable, excellent value, will be buying more!

  • Having struggled to get comfortable with a string of pillows, this one is good for sleeping on one's side, and it tells you that in the guide. Excellent value too.

Buy it: Synthetic Soft Like Down Standard Pillow, Medium/Firm | £22 from John Lewis & Partners

(John Lewis & Partners)
(John Lewis & Partners)

Shop Medium to Firm pillow

Shop Soft to Medium pillow

Buy it: Synthetic Soft Touch Washable Standard Pillow | £10 from John Lewis & Partners

£10 at John Lewis

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