Cindy Crawford recreates iconic Pepsi commercial 29 years later

Tilly Pearce
BEVERLY HILLS, CALIFORNIA - NOVEMBER 06: Cindy Crawford attends the Women's Guild Cedars-Sinai Annual Luncheon at Regent Beverly Wilshire Hotel on November 06, 2019 in Beverly Hills, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
Cindy Crawford in 2019. (Axelle/Bauer-Griffin/FilmMagic) (Axelle/Bauer-Griffin via Getty Images)

Supermodel Cindy Crawford has recreated her iconic Pepsi Super Bowl ad from 29 years ago and it’s as epic today as it was then.

The 55-year-old star brought back one of her most famous campaigns to raise money for American Family Children's Hospital in Madison, where her late brother Jeffery was treated for leukaemia.

Crawford is seen standing outside a rural petrol station and cafe next to a red Cadillac with two wolves in the passenger seat.

She’s in a white tank top and tiny jean shorts, whipping her hair back as she sips on a vintage can of Pepsi.

A post shared by Cindy Crawford (@cindycrawford)

Posting the photo onto Instagram, she wrote “It’s always a pleasure and a thrill to work with my friend [David Yarrow]... and even more so when it's for a good cause.

“We returned back to the original Halfway House from the famous [Pepsi] commercial I did in 1992 to recreate the moment (with a David Yarrow twist) in hopes of raising funds for the American Family Children’s Hospital in Madison Wisconsin where my brother was treated for leukaemia.

“So far, with the help of David's gallery network across the globe supporting the art and its sales — we've already raised 1 million dollars for the cause. I also have to thank my dear friend, hairstylist [Peter Savic] who did the iconic hair for the original commercial... so I was thrilled he was able to be here for this version as well!”

402614 01: Supermodel Cindy Crawford drinks a Pepsi in an award-winning ad produced for regular Pepsi in 1991, in which a pair of awestruck boys watched Crawford approach a Pepsi vending machine. Crawford will star in a new Diet Pepsi commercial during the 74th Annual Academy Awards airing March 24, 2002 on ABC-TV. (Photo by Pepsi/Getty Images)
Cindy Crawford in the original Pepsi ad. (Pepsi/Getty Images) (Getty Images via Getty Images)

Also crediting her make-up team and stylist, she simply added that they had “nailed it”.

The ad first aired during the 1992 Super Bowl, which is famed for showcasing big-budget advertising campaigns thanks to its multimillion viewership in the SS.

Cindy Crawford in the original Pepsi ad. (Pepsi/Getty Images)
Cindy Crawford in the original Pepsi ad. (Pepsi/Getty Images)

It was the first television promotion that Crawford was a part of, having built her career as a runway and couture model.

She’s since recreated the ad in 2002 – for Diet Pepsi that time around – and again for the 2018 Super Bowl.

402614 02: Supermodel Cindy Crawford drinks a Pepsi in this undated company supplied photograph. Crawford will star in a new Diet Pepsi commercial during the 74th Annual Academy Awards airing March 24, 2002 on ABC-TV. The new Diet Pepsi spot updates an award-winning ad produced for regular Pepsi in 1991, in which a pair of awestruck boys watched Crawford approach a Pepsi vending machine. In the new commercial, titled
Crawford paid homage to the Pepsi ad for a Diet Pepsi send-up in 2002 (Pepsi/ Getty Images) (Getty Images via Getty Images)

“The commercial was a big moment for me and has spanned generations,” Crawford said at the time.

“I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our take on the Pepsi spot during Super Bowl.”

Watch: Cindy Crawford revisits her best supermodel looks

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