The Apprentice has revealed its new season candidates who will be vying to become Lord Sugar's new business partner.
This will be the 18th series of the popular contest, which sees confident, aspiring entrepreneurs compete for a £250,000 investment in their business proposal from the billionaire Baron.
The last series of the show came to an end in March 2023 when Marnie Swindells won an investment in her boxing club business, in an all female final.
Who could fight off the boardroom competition this time around? Here's what we know so far about series 18 including meeting all of this year's contestants...
Who has been fired from The Apprentice?
Week 1 - Oliver Medforth
Sales executive Ollie Medforth from Yorkshire was the first candidate to leave the competition after receiving walking orders from Lord Sugar following his group's fumbled attempts at running a corporate away day in the Scottish Highlands.
It was team leader and self-professed event expert and DJ Virdi Singh Manaria who led this week's task and while the activity portion of the day appeared to be semi-successful, activity in the kitchen ahead of the meal portion of the event didn't run so smoothly. A lack of alcoholic drinks left customers wanting, while cold food which was served late resulted in several refunds requested by the client.
Virdi brought Ollie and Management Consultant Steve Darken back into the boardroom and after a tense discussion, it was Ollie who was on the receiving end of Lord Sugar's firing finger. "It's a shame because he's a nice lad," said Sugar after the deed had been done, warning Virdi and Steve that they mustn't make the same mistakes again.
Who are The Apprentice 2024 candidates?
Pharmacist and business owner, Ilford
"I’ve already made over £2 million in my three years of business with very healthy profits. I have no fancy team or office and I started from absolute zero. On my own, I’ve built the foundations for a very successful business and joining forces with Lord Sugar means we would dominate the market overnight. I am also one of the hardest working women I know. There is no one else like me. My drive and determination are unmatched."
Dr Asif Munaf
Wellness brand owner, Sheffield
"With my range of vitamins and supplements, I would make sure Lord Sugar is fit, sharp and firing for at least another 20 series!"
Recruitment consultant, London
"My warning to the other candidates? Don’t underestimate me. I’m here to win."
Project manager, Manchester
"My passion for business comes from my mother who has owned a shop in Manchester for 25 years - my entire life. I’ve always been inspired by her perseverance, and passion to keep growing and she’s inspired me to take a leap of faith and believe in myself."
Recruitment director, Bristol
"I deserve Lord Sugar’s investment due to my work ethic and drive to succeed, which I’m ready to prove with this business venture."
Yoga company owner, Wexford
"The success of my business is measured by the joy and health it brings people."
Jewellery company owner, Liverpool
"I have competitiveness in my blood. I will go to any length to win this process."
Chartered company secretary, London
"My business is going to be making 10 million within the first 5 years."
Pie company director, Lancashire
"I’m seeking investment of Lord Sugar’s time and knowledge. I have great ideas and great business acumen, along with a work hard attitude. My organisation and planning is my weakness. But with Lord Sugar’s strategy and my passion and ideas, I could make him Lord of the Pies."
Dr Paul Midha
Dental group owner, Leeds
"I am enthusiastic about learning from one of the UK's most successful businessmen."
Pie company owner, Bognor Regis
"You don’t grow a multi-million-pound business by being a pushover."
Boutique fitness studio owner, Leeds
"I have no doubt that starting up during Covid made me a tougher person all round."
Mortgage broker, Leamington Spa
"I want to be a multi-millionaire by 50!"
Pre and post natal fitness coach, Essex
"I deserve Lord Sugar's investment because I am one of the savviest, go-getting women I know! This business is all focused on something I am very passionate about whilst also making money too - it's a win win."
Management consultant, London
"If I get the investment, the real winner in the show would be Lord Sugar! My CV speaks for itself - I’m a dedicated business and tech leader who smashes every goal and challenge set. I know Lord Sugar would be an incredible mentor, and we would work very well together – our differences are complementary, and our partnership would be guaranteed to turn any venture into a multi-million-pound success."
Music and wellness entrepreneur, London
"I am going to change the world and create a legacy that reverberates through time."
Virdi Singh Mazaria
Music producer, Leicester
"DJ. Host. MC. The other candidates are just extras on my journey to the top."
Which familiar faces are returning?
Campbell took over as boardroom advisor from Claude Littner in 2022, after he was forced to pull out for medical reasons.
Littner, 74, was injured in while riding an electric bicycle in 2021 and Campbell stepped in to replace him.
Fans were delighted to see Littner back for the interview round last series and will hope to see him again this year.
And comedian Tom Allen will be back to host spin-off show The Apprentice: You’re Fired, which airs on BBC Two and iPlayer.
The Apprentice airs on BBC One and iPlayer every Thursday.
Read more: The Apprentice
This article originally appeared on Yahoo TV UK at https://uk.news.yahoo.com/the-apprentice-series-18-preview-101959853.html