Jo Malone apologises to actor John Boyega after cutting him out of aftershave ad

Star Wars: The Rise of Skywalker Premiere - London

British perfume brand Jo Malone has apologised to black actor John Boyega after cutting him out of the Chinese version of an aftershave commercial he helped create.

Jo Malone London said in a statement to The Hollywood Reporter that the ad, which was designed for Chinese audiences, was a mis-step and has been removed.

23 PHOTOS
John Boyega
See Gallery
John Boyega
HOLLYWOOD, LOS ANGELES, CALIFORNIA, USA - DECEMBER 16: Actor John Boyega arrives at the World Premiere Of Disney's 'Star Wars: The Rise Of Skywalker' held at the El Capitan Theatre on December 16, 2019 in Hollywood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/Sipa USA)
Finn (John Boyega) and Poe Dameron (Oscar Isaac) in STAR WARS: EPISODE IX.
John Boyega, Daisy Ridley and Oscar Isaac (right) attending the Star Wars: The Rise of Skywalker Premiere at Cineworld, Leicester Square, London.
HOLLYWOOD, LOS ANGELES, CALIFORNIA, USA - DECEMBER 16: Actor John Boyega arrives at the World Premiere Of Disney's 'Star Wars: The Rise Of Skywalker' held at the El Capitan Theatre on December 16, 2019 in Hollywood, Los Angeles, California, United States. (Photo by Xavier Collin/Image Press Agency/Sipa USA)
EDITORIAL USE ONLY John Boyega visits his old primary school, Oliver Goldsmith Primary School in London, alongside British taekwondo double Olympic gold medalist Jade Jones to support the new Change4Life Train Like A Jedi programme from Public Health England and Disney UK, which is designed to tackle low levels of physical activity amongst children in England.
John Boyega walking on the red carpet at The Metropolitan Museum of Art Costume Institute Benefit celebrating the opening of Heavenly Bodies : Fashion and the Catholic Imagination held at The Metropolitan Museum of Art in New York, NY, on May 7, 2018. (Photo by Anthony Behar/Sipa USA)
(left to right) Mark Hamill, Daisy Ridley, John Boyega, Graham Norton, Gwendoline Christie and Sam Smith during filming of the Graham Norton Show at The London Studios, to be aired on BBC One on Friday.
Mark Hamill and John Boyega attend the European premiere of Star Wars: The Last Jedi, at the Royal Albert Hall in London.
John Boyega arrives at the "Star Wars: The Last Jedi" Los Angeles Premiere held at the Shrine Auditorium in Los Angeles, CA on Saturday, December 9, 2017. (Photo By Sthanlee B. Mirador/Sipa USA)
John Boyega attends the European Premiere of Detroit at Curzon Mayfair, London, on Wednesday August 16, 2017.Picture dated: Wednesday August 16, 2017. Photo credit should read: Isabel Infantes / EMPICS Entertainment.
John Boyega, Kathryn Bigelow and Will Poulter attending the European premiere of Detroit held at the Curzon Mayfair, London.
John Boyega at the Hollywood Foreign Press Association press conference for "Detroit" held in Los Angeles, CA on August 04, 2017. (Photo by Yoram Kahana/Shooting Star) ** NO TABLOID PUBLICATIONS **NO USA SALES UNTIL SEPTEMBER 4, 2017***
John Boyega attending the European premiere of Detroit held at the Curzon Mayfair, London. PRESS ASSOCIATION Photo. Picture date: Wednesday August 16, 2017. See PA story SHOWBIZ Detroit. Photo credit should read: Ian West/PA Wire
John Boyega wins the Male Newcomer Award at the Jameson Empire Film Awards 2016 held at Grosvenor House, on Park Lane, London.
John Boyega arriving at the Queen of Katwe Premiere, part of the London Film Festival, Odeon Cinema, Leicester Square. Photo credit should read: Doug Peters/EMPICS Entertainment
John Boyega attending the EE British Academy Film Awards at the Royal Opera House, Bow Street, London. PRESS ASSOCIATION Photo. Picture date: Sunday February 14, 2016. See PA Story SHOWBIZ Baftas. Photo credit should read: Yui Mok/PA Wire
Daisy Ridley and Kylie Minogue laugh as David Beckham and John Boyega play with light sabers during the filming of the Graham Norton Show at The London Studios, south London, to be aired on BBC One on Friday evening.
John Boyega, Daisy Ridley, Adam Driver and JJ Abrams attend a fan meeting for the new movie "Star Wars: The Force Awakens" world promote tour at Club Oktagon in Seoul, South Korea on December 9, 2015. The movie is to be released on December 17, in South Korea. Photo Credit: Lee Young-ho *** Please Use Credit from Credit Field ***
Daisy Ridley and John Boyega with their respective characters action figures at the Disney store in London for Star Wars: The Force Awakens toys, part of the global event called 'Force Friday', the release of new Star Wars toys and other merchandise of the new movie 'Star Wars: The Force Awakens'
John Boyega arrives for the Metropolitan Museum of Art Costume Institute Gala Benefit, "China: Through the Looking Glass," New York, May 4, 2015. Francis Specker /Landov
John Boyega arriving for the London Evening Standard British Film Awards 2012, at the London Film Museum, County Hall, Westminster Bridge Road, London.
Naomie Harris and John Boyega attending the First Light Awards 2012, honouring young filmmakers, at the BFI South Bank in central London.
John Boyega arrives at the premiere of Attack The Block at The Vue cinema, Leicester Square, London.
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

The recreated ad replaced Star Wars actor Boyega with Chinese star Liu Haoran.

Jo Malone and its parent company Estee Lauder did not respond to emailed requests for comment.

Boyega and his representatives also could not be reached for comment.

Read Full Story Click here to comment

FROM OUR PARTNERS