Scarlett Moffatt has confessed she deliberately put on weight as a rebellion against the public reaction to her fitness DVD.
The 29-year-old Gogglebox star – who has previously spoken about the hurt of receiving hate mail regarding her weight – slimmed from a size 18 to a size 8 in 2016 in conjunction with the release of her SuperSlim MePlan video.
Moffatt told Frankie Bridge's Open Mind podcast: "I sort of rebelled against the DVD because I just didn't like how it happened and I just wasn't for it any more.
"I purposefully started putting weight on. I was sort of like, 'If I get big again it can't get brought up. I can't have this stigma attached to me about this DVD, and people will stop buying it because they'll see I'm big again.'"
The DVD was thrown into controversy amid claims that the TV presenter – who won I'm A Celebrity... Get Me Out Of Here! in 2016 – had attended an exercise boot camp and dramatically cut her daily calorie intake.
But Moffatt hit back, insisting she had lost weight through the exercise plan.
Ant, Dec and Scarlett Moffatt attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire
Sarah-Jane Crawford, Mary Berry and Scarlett Moffatt attending the National Television Awards 2017 at the O2, London.
(left to right) Betty Moffatt, Mark Moffatt, Scarlett Moffatt and Luke Crodden attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment
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Scarlett Moffatt unveils a billboard made of special Red Nose Day editions of Mini Babybel, at King's Cross station in London.
Scarlett Moffatt attending the Royal Television Society Programme Awards. Grosvenor House Hotel, Park Lane. Photo credit should read: Doug Peters/EMPICS Entertainment
Scarlett Moffatt attending the Virgin TV British Academy (BAFTA) Television Awards held at the Royal Festival Hall, Southbank, London. Photo credit should read: Doug Peters/ EMPICS Entertainment
Reality and Constructed Factual Presented by Aisling Bea (left) and Scarlett Moffatt (right) with Winners Muslims Like Us in the press room at the Virgin TV British Academy Television Awards 2017 held at Festival Hall at Southbank Centre, London. PRESS ASSOCIATION Photo. Picture date: Sunday May 14, 2017. See PA story SHOWBIZ Bafta. Photo credit should read: Ian West/PA Wire
EDITORIAL USE ONLY TV presenters Stephen Mulhern (front right) and Scarlett Moffatt (front left) from ITV's Saturday Night Takeaway with Virgin Atlantic First Officer Rahul Kandal (back left) and Cabin Crew member Vicky Lewis on-board a specially chartered Virgin Holidays flight before they depart for Universal Orlando Resort in Florida, at Gatwick Airport in West Sussex.
Scarlett Moffatt attending the Pride of Britain Awards 2017 held at Grosvenor House, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Scarlett Moffatt arriving at the World Premiere of King of Thieves, Vue West End, Leicester Square, London. Photo credit should read: Doug Peters/EMPICS
Fleur East, Harry Redknapp, Nick Knowles, Emily Atack, John Barrowman, Anne Hegerty, James McVey, and Scarlett Moffatt with the Bruce Forsyth award for Entertainment in the Press Room at the National Television Awards 2019 held at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS
Scarlett Moffatt attending the National Television Awards 2019 held at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS
Scarlett Moffatt attends the Emily Atack x In The Style Launch Party at Libertine in London (Photo by Brett Cove / SOPA Images/Sipa USA)
Scarlett Moffatt attending the Virgin Media BAFTA TV awards, held at the Royal Festival Hall in London. Photo credit should read: Doug Peters/EMPICS
EDITORIAL USE ONLY Scarlett Moffatt arrives at the Virgin Clubhouse ahead of the Virgin Atlantic and Virgin Holidays Pride Flight, at Heathrow Airport, London.
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She revealed she had signed the DVD contract "without representation" and felt it would be "stupid to say no", as the fee on offer would pay off her parents' mortgage and her get on the property ladder herself.
Moffatt said: "The way that I got through that was I kept thinking, 'Well, I suppose if people look at me and think well I can get fit' – and it is good for your head, I think exercise really does help.
"I kept thinking, 'Well, I'm helping people who maybe felt like me and were embarrassed to go to the gym or felt self-conscious to go to the gym, so they can do some exercises in the gym.'"
The reality TV star revealed she has since deleted all her "Before and After" photos as they were having a negative impact on her mental health.
"In a way I was sort of my own worst enemy during that situation," she said.
"It's okay to make mistakes, as long as you don't make them again. Which I definitely won't."
Moffatt added: "Now that I've gotten older I've started to realise I can make people feel better about themselves rather than worse, really. It was a learning curve."