The One Show has received almost 300 complaints after a hairdresser told viewers shop-bought dye was just the same as going to a salon.
Stylist Michael Douglas appeared on the BBC show to give advice on how to care for their hair while they are unable to visit a professional hairdresser during government lockdown, as a result of the coronavirus pandemic.
The BBC confirmed it has received 287 complaints about Douglas' comments, which did not mention the dangers of using chemicals on the skin and the importance of carrying out a patch test for allergic reactions first.
Matt Baker and Alex Jones
Matt Baker and Alex Jones
CUMNOCK, SCOTLAND - JANUARY 21: Prince Charles officially starts The Dumfries House Sport Relief Mile on January 21, 2014 in Cummnock,Scotland. Children from local primary and secondary schools and Sport Relief funded projects gathered alongside Alex Jones and Mark Baker from The One Show and X Factor finalist Nicholas Macdonald on the steps to Dumfries House in East Ayrshire. (Photo by Jeff J Mitchell/Getty Images)
Presenters Matt Baker and Alex Jones, outside the BBC after appearing on the One Show. (Photo by Victoria Jones/PA Images via Getty Images)
LONDON, ENGLAND - SEPTEMBER 10: Prince Harry chats to Alex Jones and Matt Baker of the One Show ahead of the Opening Ceremony of the Invictus Games at Queen Elizabeth park on September 10, 2014 in London, England. The International sports event for 'wounded warriors', presented by Jaguar Land Rover, is just days away with limited last-minute tickets available at www.invictusgames.org (Photo by Chris Jackson/Getty Images)
LONDON, ENGLAND - MAY 18: Alex Jones and Matt Baker attend the Arqiva British Academy Television Awards at Theatre Royal on May 18, 2014 in London, England. (Photo by Dave J Hogan/Getty Images)
Production crew of Bedlam with the Factual Series Award for Bedlam, alongside presenters Matt Baker (far rigth) and Alex Jones (far left) at the Arqiva British Academy Television Awards 2014 at the Theatre Royal, Drury Lane, London. (Photo by Ian West/PA Images via Getty Images)
LONDON, ENGLAND - MARCH 06: The One Show presenters Alex Jones (L) and Matt Baker (C) interview Prince Harry (R) at the lunch of the new international sporting event for wounded, injured and sick service personnel, the Invictus Games in the Copper Box at Queen Elizabeth Olympic Park on March 6, 2014 in London, England. (Photo by Danny Martindale/WireImage)
The One Show presenters Alex Jones (left) and Matt Baker (right) finish the Dumfries House Sport Relief Mile at Dumfries House in Scotland. (Photo by Danny Lawson/PA Images via Getty Images)
LONDON, ENGLAND - JANUARY 13: Matt Baker, Alex Jones and Harry Hill sighting on January 13, 2014 in London, England. (Photo by Simon James/FilmMagic)
LONDON, ENGLAND - JANUARY 08: Presenters Alex Jones and Matt Baker are seen on January 8, 2014 in London, England. (Photo by Simon James/FilmMagic)
LONDON, ENGLAND - JANUARY 09: Alex Jones and Matt Baker seen filming a Strictly Come Dancing special for The One Show outside the BBC on January 9, 2014 in London, England. (Photo by Neil P. Mockford/FilmMagic)
LONDON, ENGLAND - JANUARY 08: Alex Jones, Vernon Kay,Honor Blackman and Matt Baker seen on January 8, 2014 in London, England. (Photo by Simon James/FilmMagic)
LONDON, ENGLAND - JANUARY 06: Matt Baker, Kylie Minogue, Will.i.am and Alex Jones filming outside for the BBC's The One Show on January 6, 2014 in London, England. (Photo by Simon James/FilmMagic)
The One Show presenters Alex Jones and Matt Baker during an Adidas sponsored #hitthewinner event with Andy Murray, at Black Prince Community Hub, in Kennington, London. (Photo by Yui Mok/PA Images via Getty Images)
LONDON, ENGLAND - JULY 08: TV Presenters Matt Baker and Alex Jones in action against Andy Murray of Great Britain during an event for the Wimbledon Champion to meet fans following his victory in the Wimbledon Championships Gentlemen's Singles final match against Novak Djokovic of Serbia at the Black Prince Community Hub on July 8, 2013 in London, England. (Photo by Clive Brunskill/Getty Images for adidas)
Discover More Like This
BACK TO SLIDE
The broadcaster said in a statement: "The One Show had been contacted by a number of viewers asking if they could go to the hairdressers given the current advice about social distancing.
"We therefore decided to include this item which looked at whether we should be cutting hair ourselves.
"We gave viewers some simple advice to help them feel confident about managing their hair until they are able to get their hairdresser to do the job properly.
"Our hairdresser did suggest people should seek advice from their hairdressers and we believe viewers would be aware of the need to carefully check the instructions for any product they buy."
Celebrity hairdresser Douglastold host Alex Jones: "If you want to cover grey hair and you want to do your roots, it's really easy. The stuff you buy in the supermarkets is the exact same stuff that gets used in the salons... It works exactly the same."
He added: "If you're a bit unsure, go semi-permanent to start with because it's no commitment. It'll wash out. Like I said, there's loads of advice out there and the products work just as well."