Dating show Take Me Out has been axed, ITV have confirmed.
The dating show - hosted by Paddy McGuinness - has run for 11 series over 10 years, first launching in January 2010. The last episode aired in December 2019.
An ITV spokesman told The Sun: "We've decided to say goodbye to Take Me Out."
LONDON, ENGLAND - JANUARY 22: Christine Martin and Paddy McGuinness attend the National Television Awards held at the O2 Arena on January 22, 2019 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - OCTOBER 16: Paddy McGuinness attends the ITV Palooza! held at The Royal Festival Hall on October 16, 2018 in London, England. (Photo by Jeff Spicer/WireImage)
Paddy McGuinness hits out at man who questioned him parking in disabled space
Paddy McGuinness and Christine Martin seen arriving at the BRIT Awards 2013 at the o2 Arena on Wednesday, Feb. 20, 2013, in London. (Photo by Jon Furniss Photography/Invision/AP)
Paddy McGuinness and Christine Martin arrive at The British Academy Television Awards at The Grosvenor House Hotel, London, Sunday, May 22, 2011. (AP Photo/Paul Jeffers)
LONDON, -, UNITED KINGDOM - 2019/01/22: Christine and Paddy McGuinness are seen on the red carpet during the National Television Awards at the O2, Peninsula Square in London. (Photo by Keith Mayhew/SOPA Images/LightRocket via Getty Images)
LONDON, ENGLAND - SEPTEMBER 10: Paddy McGuinness (L) and Leigh Francis attend the TV Choice Awards at The Dorchester on September 10, 2018 in London, England. (Photo by Mike Marsland/Mike Marsland/WireImage)
MANCHESTER, ENGLAND - JUNE 10: Paddy McGuinness takes a penalty during Soccer Aid for Unicef 2018 at Old Trafford on June 10, 2018 in Manchester, England. (Photo by Dave J Hogan/Getty Images)
MANCHESTER, ENGLAND - JUNE 10: Jeremy Lynch, Blake Harrison, Sir Mo Farah, Olly Murs and Paddy McGuinness of England celebrate victory with the trophy after the Soccer Aid for UNICEF 2018 match between Englannd and the Rest of the World at Old Trafford on June 10, 2018 in Manchester, England. (Photo by Lynne Cameron/Getty Images)
File photo dated 06/06/19 of (left to right) Top Gear presenters Paddy McGuinness, Chris Harris and Freddie Flintoff as it has been announced by the BBC that the long-running motoring show will broadcast a Christmas special for the first time in five years.
File photo dated 06/06/19 of Chris Harris with Paddy McGuinness (left) and Freddie Flintoff (right), who will make their debut as Top Gear hosts tonight when the motoring series returns.
Paddy McGuinness with his wife Christine during the Pride Of Britain Awards 2018, in partnership with TSB, honouring the nation's unsung heroes and recognising the amazing achievements of ordinary people, held at the Grosvenor House Hotel, London.
Paddy McGuinness and his wife Christine McGuinness watch the action during Grand National Day of the 2018 Randox Health Grand National Festival at Aintree Racecourse, Liverpool.
Paddy McGuinness and Christine Martin attending the Pride of Britain Awards 2017 held at Grosvenor House, London. Photo credit should read: Doug Peters/EMPICS Entertainment
(left to right) Leigh Francis, Paddy McGuinness, Stacey Solomon, Andrea McLean, Katie Price, Saira Khan and Linda Robson attending the ITV Gala 2017 held at the London Paladium, London. Photo credit should read: Doug Peters/EMPICS Entertainment
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Comedian and McGuinness, 46, has not yet commented on the show's demise. Last year he became a co-presenter of BBC car show Top Gear.
Based on an Australian show, Take Me Out sees 30 women compete for a date with one man who emerges from the 'Love Lift'.
The man must win over the ladies in a series of short rounds and if they like him they keep their light on. In the final round the male contestant turns off the lights of the all the women who have left their light on - leaving just one.
The couple are then sent on a date.
The series saw McGuinness coin the catchphrase "No likey, no lighty."
The pilot episode saw the date take place in a bar, but couples are now sent on holiday to the 'Isle of Fernando', a fictional location in Puerto de la Cruz, Tenerife. A spin-off show Take Me Out: The Gossip began on ITV2 in 2012 - revealing what goes on between all the couple while away on their dates.
Over 110 episodes - including a celebrity special - Take Me Out has been responsible for at least seven weddings and five babies, thanks to its successful love matches.
McGuinness said in 2018: "I am really proud. I met a little girl the other day whose parents were contestants and I sat there thinking, 'This person would not be here if mum and dad hadn't met on Take Me Out.'"
In 2017 contestant Charlie Watkins tragically took his own life shortly after filming Take Me Out. An inquest heard Watkins died after losing his dream job for taking time off to film the show.
This year ITV launched a winter series of its hit flagship dating series Love Island.