David Cameron accidentally said that he "s**t" himself when he saw Boris Johnson's controversial Brexit bus in a hilarious blunder live on This Morning.
The former prime minister was appearing on the ITV daytime show to discuss his upcoming memoirs and moving out of 10 Downing Street along with his wife, Samantha.
But during the interview, he got spectacularly tongue-tied when hosts Phillip Schofield and Holly Willoughby quizzed him on what he thought about the infamous red coach that claimed the the UK sends £350 million a week to the EU.
"There will be people spitting at the TV because of that bus," Schofield began. "Because of the lies that were told on both sides..."
"Believe me, I did more..." Cameron interjected. "I s**t... I s**t... I shouted, sorry, I shouted at the TV. It was incredibly frustrating."
"We all did," Schofield clapped back, making light of the politician's mishap as they all started giggling.
Cameron tried to bring the chat back to serious matters, admitting that the amount of money the government does send to Brussels is nowhere near the amount stated by Johnson on the side of the bus. However, the rest of the quartet couldn't keep it together and laughed over his answer.
"None of us were prepared for that," Willoughby joked.
"Yes, we've broken a new boundary and I'm very sorry," Cameron laughed.
Elsewhere in the segment, the married couple admitted to losing friends over Brexit.
Talking about the campaign in general, Cameron said that he accepts responsibility "holding the referendum and losing the referendum" and that he regrets contributing to the "difficult consequences that followed."
He concluded: "[I'm] 'deeply sorry about what has happened since."
The Speaker of the House of Commons John Bercow (L) speaks as Queen Elizabeth, Archbishop of Canterbury Justin Welby, Prime Minister David Cameron and Chris Grayling, leader of the House of Commons listen, at a reception in Buckingham Palace to mark the The Queen's 90th Birthday, London, Britain May 10, 2016. REUTERS/Paul Hackett
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