Scarlett Moffatt has become the centre of a social media storm after it was alleged she requested free clothing from an online store and then blocked them.
The Gogglebox star has been accused of taking advantage after asking for a custom-made skirt worth £150 in return for promotion on her Instagram account, which has 2 million followers.
MySuitcase Boutique alleges that Moffatt, 28, failed to deliver on her promise of online promotion, and when they tried to contact her she blocked their account.
After the Mail Online reported the claims Moffatt came under fire from Twitter users - resulting in her deleting her account.
It has been claimed the former I'm A Celebrity... Get Me Out Of Here! winner approached MySuitcase Boutique on Instagram on May 31st to ask for a customised version of their signature TULLE skirt with crystal stars, to wear for the first ever Virgin Atlantic Pride flight to New York on June 28th, in return for "lots of posts."
Owner of the online store Michaela Liu, 27, claimed she sent a bespoke pink version of the skirt to Moffatt which was delivered on June 21st but Moffatt did not wear it to the even and has failed to share any pictures of herself wearing it online.
It is also alleged she has ignored multiple messages from Liu.
Ant, Dec and Scarlett Moffatt attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire
Sarah-Jane Crawford, Mary Berry and Scarlett Moffatt attending the National Television Awards 2017 at the O2, London.
(left to right) Betty Moffatt, Mark Moffatt, Scarlett Moffatt and Luke Crodden attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment
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Scarlett Moffatt unveils a billboard made of special Red Nose Day editions of Mini Babybel, at King's Cross station in London.
Scarlett Moffatt attending the Royal Television Society Programme Awards. Grosvenor House Hotel, Park Lane. Photo credit should read: Doug Peters/EMPICS Entertainment
Scarlett Moffatt attending the Virgin TV British Academy (BAFTA) Television Awards held at the Royal Festival Hall, Southbank, London. Photo credit should read: Doug Peters/ EMPICS Entertainment
Reality and Constructed Factual Presented by Aisling Bea (left) and Scarlett Moffatt (right) with Winners Muslims Like Us in the press room at the Virgin TV British Academy Television Awards 2017 held at Festival Hall at Southbank Centre, London. PRESS ASSOCIATION Photo. Picture date: Sunday May 14, 2017. See PA story SHOWBIZ Bafta. Photo credit should read: Ian West/PA Wire
EDITORIAL USE ONLY TV presenters Stephen Mulhern (front right) and Scarlett Moffatt (front left) from ITV's Saturday Night Takeaway with Virgin Atlantic First Officer Rahul Kandal (back left) and Cabin Crew member Vicky Lewis on-board a specially chartered Virgin Holidays flight before they depart for Universal Orlando Resort in Florida, at Gatwick Airport in West Sussex.
Scarlett Moffatt attending the Pride of Britain Awards 2017 held at Grosvenor House, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Scarlett Moffatt arriving at the World Premiere of King of Thieves, Vue West End, Leicester Square, London. Photo credit should read: Doug Peters/EMPICS
Fleur East, Harry Redknapp, Nick Knowles, Emily Atack, John Barrowman, Anne Hegerty, James McVey, and Scarlett Moffatt with the Bruce Forsyth award for Entertainment in the Press Room at the National Television Awards 2019 held at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS
Scarlett Moffatt attending the National Television Awards 2019 held at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS
Scarlett Moffatt attends the Emily Atack x In The Style Launch Party at Libertine in London (Photo by Brett Cove / SOPA Images/Sipa USA)
Scarlett Moffatt attending the Virgin Media BAFTA TV awards, held at the Royal Festival Hall in London. Photo credit should read: Doug Peters/EMPICS
EDITORIAL USE ONLY Scarlett Moffatt arrives at the Virgin Clubhouse ahead of the Virgin Atlantic and Virgin Holidays Pride Flight, at Heathrow Airport, London.
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When the MailOnline first reported the story Moffatt finally responded, only to swiftly delete the four messages and BLOCK the boutique on Instagram.
Liu said: "I didn't want to read the messages because it was close to midnight and I wanted to be in the right frame of mind to reply.
"And then, when I looked on Tuesday morning, the messages were gone, so I messaged her asking why they were no longer visible. And that's when I realised she'd blocked me."
Stars who have been seen wearing versions of the skirt include former Love Island contestant Olivia Buckland.
Some of Moffatt's Instagram followers who confronted her on social media have accused her of taking advantage of a small business and said she should be ashamed of herself. They claim they too have been blocked.