Gordon Ramsay has clashed with a restaurant critic in a cultural appropriation row over his new restaurant.
Lucky Cat will open in Mayfair this summer, but a pop-up launch of the food that will be on offer happened last week.
But writing on London Eater, critic Angela Hui took issue with Ramsay and his team's project, said to be 'inspired by the drinking dens of 1930s Tokyo', and which is being run by Ramsay's head chef Ben Orpwood.
Hui posted to Instagram while at the launch saying: "I can only drink thru the pain that is this an 'asian' event [sic]," she wrote in one post.
She added in another 'Japanese? Chinese? It's all Asian who cares'.
She signed off her story saying: "I was the only east Asian person in a room full of 30-40 journalists and chefs."
Britain's Queen Elizabeth II receives celebrity chef Gordon Ramsay during a reception she hosted for the British Hospitality Industry at Buckingham Palace in London. Hugh Fearnley-Whitingstall (rear, centre-left) and Sir Rocco Forte (rear centre-right) aslo attended the event.
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BEVERLY HILLS - JULY 25: TV personality Gordon Ramsay attends the National Geographic's TCA Session during the Summer TCA Press Tour at the Beverly Hilton on July 25, 2018 in Beverly Hills, California. (Photo by Frank Micelotta/National Geographic/PictureGroup/Sipa USA)
Gordon Ramsay during the World XI team's training session for Soccer Aid for UNICEF at Motspur Park, London.
Gordon Ramsay outside the door of 10 Downing Street, London, ahead of a visit to promote the Soccer Aid for Unicef charity football match, which takes place on Sunday June 10 at Old Trafford.
WEST HOLLYWOOD - AUGUST 8: MASTERCHEF Host/Executive Producer Gordon Ramsay and SO YOU THINK YOU CAN DANCE Judge/Executive Producer Nigel Lythgoe attend FOX and FX 2017 Summer TCA All-Star party at Soho House on August 8, 2017 in West Hollywood, California. (Photo by Frank Micelotta/FOX/PictureGroup) *** Please Use Credit from Credit Field ***
DOVER, DE - JUNE 4: Host of THE F WORD (airing Wednesday's on FOX) Gordon Ramsay at the Monster Energy NASCAR Cup Series AAA 400 Drive for Autism at Dover International Speedway on June 4, 2017 in Dover, Delaware. (Photo by Larry French/Fox/PictureGroup) *** Please Use Credit from Credit Field ***
HOLLYWOOD, CA - MAY 22: Gordon Ramsay attends the TV Guide Magazine celebration of cover star Gordon Ramsay and his New Food Variety Show 'The F Word' at Station Hollywood at the W Hotel Hollywood on May 22, 2017 in Hollywood, California. (Photo by Frank Micelotta/PictureGroup) *** Please Use Credit from Credit Field ***
HOLLYWOOD, CA - MAY 22: Gordon Ramsay and Tana Ramsay attend the TV Guide Magazine celebration of cover star Gordon Ramsay and his New Food Variety Show 'The F Word' at Station Hollywood at the W Hotel Hollywood on May 22, 2017 in Hollywood, California. (Photo by Frank Micelotta/PictureGroup) *** Please Use Credit from Credit Field ***
Tana Ramsay, Gordon Ramsay attending the FOX Summer TCA Party 2016 held at the SoHo House in Los Angeles, USA.
Gordon Ramsay arrives at FOX's Teen Choice 2016 at The Forum on July 31, 2016 in Los Angeles, California.
Gordon and Tana Ramsay arrive at the High Court, London, where Mr Ramsay was due to give evidence in his legal proceedings against Gary Love.
Tana Ramsay and Gordon Ramsay with their daughter Mathilda Elizabeth Ramsay arriving at the 2014 TV Choice Awards, The Park Lane Hilton, London.
Rest of the World's Michael Sheen and Gordon Ramsay lift the trophy after winning the Soccer aid charity match against England, at Old Trafford, Manchester.
Gordon Ramsay with his son Jack arriving for the world premiere of The Class of 92 at the Odeon Leicester Square, central London.
Celebrity chef Gordon Ramsay attends a signing event for his new book 'Ultimate Cookery Course' at Harrods, London.
Gordon and Tana Ramsay attend The Sun Military Awards at the Imperial War Museum, in Lambeth, London.
Shobna Gulati and Gordon Ramsay during a photocall for the launch of Comic Relief's Seriously Good Indian sauces, at Ely's Yard in Brick Lane, east London.
Gordon Ramsay and wife Tana Ramsay with children arrive for the world premiere of Harry Potter and the Half-Blood Prince at the Odeon Leicester Square, London.
Gordon Ramsay at the finish line of the Flora London Marathon.
Gordon Ramsay and family arriving at the UK Premiere of High School Musical 3, Senior Year, Empire Cinema, Leicester Square, London.
Celebrity chef Gordon Ramsay during the British Grand Prix at Silverstone, Northamptonshire.
Britain's Queen Elizabeth II during a reception she hosted for the British Hospitality Industry at Buckingham Palace in London.
Gordon Ramsay and his wife Tana arrive for the GQ Men of the Year Awards at the Royal Opera House in Covent Garden, central London.
Undated Optomen Television handout showing comedienne Dawn French painting the face of chef Gordon Ramsay with chocolate in a scene from Ramsay's show The F Word which is to be shown on Channel 4 on Tuesday May 8.
Celebrity chef Gordon Ramsay holds his OBE in the grounds of Holyroodhouse, Edinburgh, after being honoured by Britain's Queen Elizabeth II for services to the hospitality industry.
Ruud Gullit and Gordon Ramsay arrive with the Rest of the World Soccer Aid team for a reception at No. 10 Downing Street, London.
Chris Evans (left) and Gordon Ramsay arrive.
David Walliams (L), Gordon Ramsay (C) and Matt Lucas.
Television and radio presenter Adrian Childs (left) poses with celebrity chef Gordon Ramsay before the start.
Gordon Ramsay and his family arrive
Prince William (centre) with TV presenter Patrick Kielty (left) and celebrity chef Gordon Ramsay take part in the Sport Relief London Mile.
The winner of Hell's Kitchen Jennifer Ellison with Gordon Ramsay at his temporary restaurant in Brick Lane, east London. The ITV1 reality cooking show featured 10 celebrities manning the kitchen, where the worst chefs were voted off by the public.
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But Ramsay has slammed Hui's comments, particularly one in which she referred to Orpwood's spouse as a 'token Asian wife', which Ramsay said was 'personal and hugely disrespectful'.
"Despite the very positive feedback from guests, there was, regrettably, one offensive response from the night which I have to call out," he wrote in a post on Instagram.
"In the 21 years that I have been running restaurants I have had my fair share of reviews – good and bad. Critics and reviewers have an important job to do, and it's important that they are independent and have freedom of speech.
"However, the slew of derogatory and offensive social media posts that appeared on Angela Hui's social channels, were not professional.
"It is fine to not like my food, but prejudice and insults are not welcome, and Ms Hui's comments around my Executive Chef and his wife, calling her a 'token Asian wife', were personal and hugely disrespectful."
"Gordon Ramsay Restaurants do not discriminate based on gender, race or beliefs and we don't expect anyone else to. I may not agree with all reviews, but if someone is going to be critical, then I expect them to be professional and have some integrity."
Some have taken issue with Ramsay's comments, however.
One Instagram use hit back, saying: "And here we are, an astounding example of a person in power silencing a WoC's lived experience of racism. To disregard her uncomfortable-ness at the othering she felt at the event, not to mention the absolute lack of care the menu showed to the multiplicity in Asian cooking.
"This post is nothing but bullying, to call out by name, when you have this level of power directs trolls to the writer – it creates, yet again, and unsafe place for this woman. Why? Because she called out the bs, appropriating food. This restaurant concept is steeped in racist, entitled behaviour.
"Shame on you Gordon and all those around you."
Chef George Chen added:
Is the famous Chef going to curse at his white cooks in Asian or what? Every chef has a right to interpret another cuisine but the integrity and culture (read authenticity-albeit I hate that term) needs to be studied in depth and not WHITEwashed for marketing purposes!