Jade Goody’s mum asks GMB’s Charlotte Hawkins: Who are you?

Jade Goody's mother, Jackiey Budden, amused viewers when she fired a question at Good Morning Britain presenter Charlotte Hawkins, asking her who she was.

Budden appeared on the ITV programme to discuss her famous daughter and her legacy on the 10th anniversary of her death from cervical cancer, alongside Goody's widower, Jack Tweed.

Having spent around 10 minutes talking about the Big Brother star and her impact on raising awareness of the disease, Budden suddenly ended the interview by scolding hosts Kate Garraway and Ben Shephard for not introducing her to co-presenter Hawkins.

Budden asked Hawkins, who had been sitting at the newsdesk throughout the interview: "Who are you?"

Garraway, slightly shocked, said: "This is Charlotte Hawkins ... you must see Charlotte when you watch the show?"

Budden replied: "Yeah, but no-one introduced me. I've seen you, but no-one introduced me to you."

Garraway said it was "very rude" of them, and Shephard quipped: "We've all been reprimanded."

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Charlotte Hawkins
Charlotte Hawkins attends The Global Awards 2019 at the Eventim Hammersmith Apollo in London. (Photo by Brett Cove / SOPA Images/Sipa USA)
Charlotte Hawkins during the Pride Of Britain Awards 2018, in partnership with TSB, honouring the nation's unsung heroes and recognising the amazing achievements of ordinary people, held at the Grosvenor House Hotel, London.
Charlotte Hawkins attends ITV Palooza!, Royal Festival Hall, Southbank, London. Tuesday October 16th, 2018.
Charlotte Hawkins at Global's Make Some Noise Appeal Day, set up by Global, to raise money to help disadvantaged children, young people and their families across the UK.
Charlotte Hawkins at Global's Make Some Noise Appeal Day, set up by Global, to raise money to help disadvantaged children, young people and their families across the UK
Charlotte Hawkins at Global's Make Some Noise Appeal Day, set up by Global, to raise money to help disadvantaged children, young people and their families across the UK.
Charlotte Hawkins attending the TV Choice Awards 2018 held at The Dorchester, Park Lane, London. Picture credit should read: Doug Peters/EMPICS
ITV presenter Charlotte Hawkins arrives on day three of Royal Ascot at Ascot Racecourse.
Charlotte Hawkins arrives at the Classic Brit Awards 2018, at the Royal Albert Hall in London.
Charlotte Hawkins arriving during day one of Royal Ascot at Ascot Racecourse.
Charlotte Hawkins arrives at the Classic Brit Awards 2018, at the Royal Albert Hall in London.
Charlotte Hawkins arrives during derby day of the 2018 Investec Derby Festival at Epsom Downs Racecourse.
Charlotte Hawkins during ladies day of the 2018 Investec Derby Festival at Epsom Downs Racecourse, Epsom.
Charlotte Hawkins at the Chelsea Flower Show in London. Picture date: Monday May 21st, 2018. Photo credit should read: Matt Crossick/ EMPICS Entertainment.
Charlotte Hawkins attending at the NHS Heroes Awards at the Hilton Hotel in London on May 14, 2018.
Charlotte Hawkins attending the Virgin TV British Academy Television Awards 2018 held at the Royal Festival Hall, Southbank Centre, London.
Charlotte Hawkins attending the 2018 TRIC Awards at the Grosvenor House Hotel, London.
Charlotte Hawkins attends the Global Awards 2018, at the Eventim Apollo, Hammersmith, London. Picture date: Thursday 1st March 2018. Photo credit should read: David Jensen/ EMPICS Entertainment
Charlotte Hawkins attending the National Television Awards 2018 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins attending the Motor Neuron Disease Association Carol Concert at the Wren Chapel, The Royal Hospital Chelsea.
Charlotte Hawkins pictured in the Classic FM studios in central London. Hawkins will be joining the station to host a new Sunday afternoon music show from 3pm to 5pm, launching on Sunday 7th January. Picture date: Tuesday November 14th, 2017. Photo credit should read: Matt Crossick/ EMPICS Entertainment.
Charlotte Hawkins attending Global’s Make Some Noise Night, at Supernova, Victoria Embankment Gardens, London. Picture date: Thursday November 23rd 2017. Photo credit should read: Matt Crossick/ EMPICS Entertainment.
Charlotte Hawkins attending the ITV Gala 2017 held at the London Paladium, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins attending the ITV Gala 2017 held at the London Paladium, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins attending the ITV Gala 2017 held at the London Paladium, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins attending the ITV Gala held at the London Palladium. Picture date: Thursday November 9, 2017. See PA story SHOWBIZ ITV. Photo credit should read: Ian West/PA Wire.
Charlotte Hawkins attending the Pride of Britain Awards 2017 held at Grosvenor House, London. Photo credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins at the launch of Strictly Come Dancing 2017 at Broadcasting House in London. PRESS ASSOCIATION Photo. Picture date: Monday August 28th, 2017
Charlotte Hawkins at the launch of Strictly Come Dancing 2017 at Broadcasting House in London.
Charlotte Hawkins attends the Wind In The Willows opening night at the London Palladium, London.
Charlotte Hawkins poses during day four of Royal Ascot at Ascot Racecourse.
Charlotte Hawkins at the RHS Chelsea Flower Show at the Royal Hospital Chelsea, London. Picture date: Monday May 22nd, 2017. Picture credit should read: Matt Crossick/Empics
Charlotte Hawkins in the winners photo area at the Virgin British Academy Television Awards (BAFTA) held at the Royal Festival Hall, Southbank, London. Photo credit should read: Doug Peters/ EMPICS Entertainment
Charlotte Hawkins in the press room at the Virgin TV British Academy Television Awards 2017 held at Festival Hall at Southbank Centre, London. PRESS ASSOCIATION Photo. Picture date: Sunday May 14, 2017. See PA story SHOWBIZ Bafta. Photo credit should read: Ian West/PA Wire
Charlotte Hawkins attending Good Morning Britain's Health Star Awards held at The Rosewood Hotel in London. Picture credit should read: Doug Peters/EMPICS Entertainment
Charlotte Hawkins attending the Teletubbies 20th anniversary party at the BFI Southbank in London.
Charlotte Hawkins attending Lorraine's High Street Fashion Awards, at the Connaught Rooms in central London.
Charlotte Hawkins arriving at the Good Morning Britain Health Star Awards, London Hilton Hotel. Picture Credit: Doug Peters EMPICS Entertainment
Charlotte Hawkins attending The Television And Radio Industries Club Awards at the Grosvenor House Hotel, London.
Charlotte Hawkins attending the National Television Awards 2016 at the O2 Arena, London.
Charlotte Hawkins attending the ITV Gala at the London Palladium. Photo credit should read: Doug Peters EMPICS Entertainment
Charlotte Hawkins attending the ITV Gala at the London Palladium. PRESS ASSOCIATION Photo. Picture date: Thursday November 19, 2015. See PA story SHOWBIZ ITV. Photo credit should read: Ian West/PA Wire
Charlotte Hawkins arriving at the premiere of Burnt, at Vue West End in Leicester Square, London. Photo Credit should read Doug Peters/EMPICS Entertainment
Charlotte Hawkins arriving for The Pride of Britain Awards 2015, at Grosvenor House, Park Lane, London. Picture Credit Should Read: Doug Peters/ EMPICS Entertainment
Charlotte Hawkins attending Lorraine's High Street Fashion Awards, at the Connaught Rooms in London
Charlotte Hawkins attending a reception and dinner in support of Motor Neurone Disease Association at Buckingham Palace, London.
Charlotte Hawkins attends a party to celebrate Lorraine Kelly's 30 Years in Breakfast Television, the Langham Hotel, London.
Charlotte Hawkins attends the opening of the National Theatre's production of 'Great Britain' at the Theatre Royal, Haymarket, London.
Charlotte Hawkins attending the UK Sepsis Trust Inaugural Charity Ball at the Waldorf Hotel in London.
Charlotte Hawkins arriving for the 2014 British Soap Awards at The Hackney Empire, 291 Mare St, London.
Charlotte Hawkins attending Lorraine's High Street Fashion awards, at Vinopolis in central London.
Charlotte Hawkins attending the premiere of Red 2, at the Empire Cinema in Leicester Square, London.
Charlotte Hawkins arriving for the Television and Radio Industries Club (TRIC) Awards, at Grosvenor House Hotel on Park Lane, central London.
Charlotte Hawkins at the Sony Radio Academy Awards 2011 at the Grosvenor House Hotel, London
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Viewers at home shared their amusement over the bizarre exchange on Twitter, with one writing: "@GMB @CharlotteHawkns who are you. Nearly spat my brew out laughing at that. Poor charlotte @GMB @benshephard."

One wrote: "#gmb Jades mum saying "who are you" to Charlotte has made my morning so far."

Another said, using plenty of crying-laughing emojis: "'Who are you?' – Jackiey to Charlotte. Jackiey just redeemed herself."

Goody died at the age of 27 on March 22 2009 from cervical cancer, which had spread to her liver, groin and bowel.

Following her death, she was hailed by cancer organisations for prompting an increase in people seeking information about the disease, and around half a million more women went for tests in the month after her death.

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