Jack Whitehall criticised for 'raunchy' Little Mix BRITs joke

Comedian Jack Whitehall is known for his outrageous sense of humour, but has he gone one step too far at this year's BRITs?

Serving as the music awards host, Whitehall branded Little Mix's live act as 'raunchy' and joked that dads watching at home nationwide would be grasping for their sofa's cushions following the girl group's performance:

"Dads up and down the country awkwardly fumbling for a scatter cushion right now," he said.

Receiving a lukewarm chuckle from the audience at the O2, many users took to Twitter to accuse the comedian of crossing the line with the gag.

Many wrote that the joke was sexist, while others said he was demonstrating double standards, as he encouraged and talked to male performers about sex, including Shawn Mendes.

Little Mix, who won X Factor back in 2011 and have gone on to sell 45 million records worldwide, were overwhelmingly praised for their BRITs performance of their hit song 'Woman Like Me' with rapper Ms Banks.

In fact, several viewers were so impressed with their routine that they claimed the BRITs didn't deserve their presence or indeed performance.

Rather ironically, Whitehall's 'sexist' joke came after The 1975 singer Matthew 'Matty' Healy, read out a passage against misogyny while accepting the group's win for Best Group.

Healy said: "I just want you to listen to me for one sec... just a couple of sentences.

"A friend of ours, Laura Snapes, said, this and I just thought that we should think about it.

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The Brits 2019
Pink on stage at the Brit Awards 2019 at the O2 Arena, London.
Matthew Healy, Ross MacDonald, George Daniel and Adam Hann of The 1975 with their Best British Group and Mastercard British Album of the Year Brit Awards in the press room at the Brit Awards 2019 at the O2 Arena, London.
Pink performs on stage at the Brit Awards 2019 at the O2 Arena, London.
Pink on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Hugh Jackman on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Jorja Smith with her Best British Female Solo Artist Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Dua Lipa and Calvin Harris with their Best British Single Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
George Ezra with his Best British Male Solo Artist Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Dua Lipa and Calvin Harris accept the award for Best British Single on stage at the Brit Awards 2019 at the O2 Arena, London.
The 1975 on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Dua Lipa and Calvin Harris with their Best British Single Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Dua Lipa with her Best British Single Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
The 1975 with the award for Best British Album on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Jack Whitehall on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Jared Leto on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Leigh-Anne Pinnock, Jesy Nelson, Perrie Edwards and Jade Thirlwall of Little Mix with their Best British Video Brit Award and Tom Wallker with his Best British Breakthrough Act Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Tom Wallker with his Best British Breakthrough Act Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Suki Waterhouse (left) and Annie Mac on stage at the Brit Awards 2019 at the O2 Arena, London.
Leigh-Anne Pinnock, Jesy Nelson, Perrie Edwards and Jade Thirlwall of Little Mix with their Best British Video Brit Award in the press room at the Brit Awards 2019 at the O2 Arena, London.
Anne-Marie attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Gemma Atkinson attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Madison Beer attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Matt Goss (right) and Luke Goss of Bros on stage at the Brit Awards 2019 at the O2 Arena, London.
Paloma Faith attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Shawn Mendes attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
AJ Pritchard attending the Brit Awards 2019 at the O2 Arena, London.
Liam Payne attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Renee Puente attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
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James Bay attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
Jess Glynne with H.E.R on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Hugh Jackman attending the Brit Awards 2019 at the O2 Arena, London.
Dua Lipa on stage at the Brit Awards 2019 at the O2 Arena, London.
Montana Brown attending the Brit Awards 2019 at the O2 Arena, London.
Leigh Francis aka Keith Lemon attending the Brit Awards 2019 at the O2 Arena, London.
Laura Whitmore attending the Brit Awards 2019 at the O2 Arena, London.
Diplo attending the Brit Awards 2019 at the O2 Arena, London.
Vick Hope attending the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Doug Peters/EMPICS Entertainment. EDITORIAL USE ONLY
AJ Tracey attending the Brit Awards 2019 at the O2 Arena, London.
Winnie Harlow and Sam Smith on stage at the Brit Awards 2019 at the O2 Arena, London.
Winnie Harlow and Sam Smith on stage at the Brit Awards 2019 at the O2 Arena, London.
Rag'n'Bone Man on stage at the Brit Awards 2019 at the O2 Arena, London. Photo credit should read: Matt Crossick/EMPICS Entertainment. EDITORIAL USE ONLY
Luke Evans attending the Brit Awards 2019 at the O2 Arena, London.
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"She said, 'In music, male misogynist acts are examined for nuance and defended as traits for difficult artists, whilst women and those who call them out are treated as hysterics who don't understand art'."

Some of his fans interpreted his words as his way of recognising that Little Mix, who have outsold the rock group by millions of records, deserved to win the award.

While others linked the quote to the irony of Whitehall's follow-up 'cushions' joke.

The girl band, who have been notoriously snubbed in past BRITs ceremonies, lost out on Best British Group to The 1975, but they went on to take home the Best British Video of the Year.

Whitehall had also joked about the group earlier that evening, taking a brutal swipe at Simon Cowell in the process.

Little Mix split from their long-term manager and mentor Simon Cowell back in November of last year, with Little Mix claiming they wanted more artistic freedom over their work.

And Whitehall couldn't help but make reference to the fallout as well as Cowell's alleged recent cosmetic surgery at this year's BRITs. The stand-up comedian joked:

"Yes... Simon Cowell will be asking his surgeon to put brave face on him if they win big tonight."

Their performance of course came after Hugh Jackman's show-stopping tribute to his hit movie The Greatest Showman. The 50-year-old actor and performer opened the show with a medley of the 2017's film's hits.

- This article first appeared on Yahoo

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