American singer Stacy Francis has been "edited" out of Celebrity Big Brother just hours after entering the house as part of the show's inaugural task.
The latest series of the hit Channel 5 show has been dubbed All Stars and New Stars, as former contestants are joined by other celebrities making their debut on the reality television programme.
As they entered the house, All Star celebrities (who include James Jordan and Austin Armacost) were invited to become producers of the show and "edit" someone out of the programme over the first few days.
They were taken to a separate room to watch their fellow housemates arrive and decide who was to be frozen out.
Stacy, 47, looked emotional after she was told she would be forced to wear a beige tracksuit with "edited out" on the back and would initially be deprived of her personal belongings.
On Twitter, some viewers said the "editing out" was a mean game to play and amounted to bullying.
As the launch show ended, CBB presenter Emma Willis revealed two additional celebrities would enter the house on Friday.