Cruz Beckham may be just 11 - but he's managed to rack up more than 40,000 followers within hours of joining Instagram.
The youngster - son of David and Victoria Beckham - launched his account today with a picture of him clutching a skateboard and the words: "Welcome to my new page.
"Something exciting to share with you all this week!"
He also shared two videos of himself singing, which has led some people to speculate that the exciting news might be to do with his career.
The Beckhams have previously indicated that Cruz is musical, and have shared an image of him strumming a guitar.
They have also previously shared a photo of him singing in a studio.