The I'm A Celebrity... Get Me Out Of Here! launch show was the most watched ITV programme of 2016 so far.
The first instalment of the 16th series - with a line-up including TV stars Carol Vorderman and Larry Lamb, former Strictly dancer Ola Jordan and Olympian Sam Quek - was watched by 12.7 million viewers.
An average of 10.7 million tuned in when it aired on November 13, with a 45% share in the 9pm slot.
Consolidated ratings data - which takes into account viewers using catch-up services - has now seen that figure rise to 12.7 million viewers.
The episode is also the reality show's third highest ever launch audience - behind only 2013 (13.5 million) and 2011 (12.8 million).
The programme's debut episode in 2015 had an average of 9.8 million viewers.