This may look like the John Lewis Christmas advert, but it's actually A-level media coursework


Adorable cartoons? Check. Lilting acoustic music? Check. A storyline that will hit you in the feels? Check. Christmassy? Check.

This could only be one thing: the John Lewis Christmas advert. Right?

Well, actually it's not. Instead it comes from media studies student Nick's A-level coursework. Our coursework definitely didn't look as polished as this...

Answering a few questions about the video on his YouTube, Nick says that he made the video alongside an essay on how successful John Lewis' marketing campaign has become.

"As far as I remember I think it got full marks," he says, and we couldn't agree more with the result.


It doesn't look like a last-minute job at all to us, but Nick says: "The actual production took about two weeks including rendering. It was a very rushed piece, I've left it till the last month to do it."

Nick says that he wasn't going to upload the video because "I'm fairly critical of my work", but we're sure glad he did. We wouldn't be surprised if John Lewis starts knocking down his door pretty soon.