Beachwear company owner JD O'Brien was the week five casualty of The Apprentice, but the show's fans feel that there may have been a worthier loser.
JD was booted over his misdirection of a challenge that involved crowdfunding for cycling products, where his team failed to secure the most money from investors.
He may have been fired, but he certainly was popular.
Viewers thought that JD had been unlucky, or rather that Rebecca Jeffery had been lucky by not being fired instead.
In fact, people thought Lord Sugar would have done well to cut out more than one candidate this week.
Or perhaps many more than one...
But the viewers are starting to feel as though there isn't much to choose from in terms of a winner.
Let's hope the remaining candidates step up next week.