Oscar winning superstar Jennifer Hudson sashayed down the red carpet as she launched the new series of The Voice.
The show will move to ITV next year and new mentor J-Hud kicked off proceedings ahead of the first live auditions.
She was joined by Sir Tom Jones, who will return to The Voice after he previously slammed the BBC for firing him from the line-up in 2015.
The 76-year-old singer previously acted as a coach for the first four series, winning the first in 2012 with his act Leanne Mitchell.
He left before the fifth series in 2016 and criticised the BBC as having "sub-standard behaviour" for axing him from the show with just a 24-hour warning.
The Voice UK made the channel jump when ITV acquired the rights to it last year, after a five-series run on BBC One.
Rock star Gavin Rossdale also hit the red carpet for the launch.
The singer, 48, is known for being a member of 1990s rock group Bush and for his high-profile marriage and subsequent split earlier this year from No Doubt star Gwen Stefani, and for being the father of model and Strictly Come Dancing star Daisy Lowe.
Long-running coach will.i.am will also be back in the famous red spinning chair.
Emma Willis will return to present after joining the programme in 2014.
The winner will take home a recording contract with music giants Polydor Records, home to acts including Take That, Ellie Goulding and The 1975.
The Voice UK will air on ITV early next year.