Daytime TV became seriously bizarre on Monday as This Morning presenters Holly Willoughby and Phillip Schofield had their portraits painted... by a man using his penis.
In a strange shift in programming, but one that TV viewers at home found enormously amusing, painter Tim Patch used his manhood instead of a brush to put together the piece of art.
And it wasn't bad either: the colourful canvas - which was completed in the This Morning Green Room away from prying eyes - certainly resembled its subjects.
Trying their hardest to stifle their giggles, Holly and Phillip later questioned the artist about his unique methods.
"It's much harder," he replied, without a trace of irony after admitting that it "gets very sore".
Understandably, the relatively naughty TV segment captured the attention of the viewing public, who took to Twitter in their droves to laugh about the whole thing and commend him on his skill.
However, for some it was a step too far and a bit unnecessary.