It's time to get something straight.
Poldark isn't all about Aidan Turner's torso - his hair is big business too.
Yes, while thousands of us watch each week in the hope of catching a glimpse of that muscled bod, there are others who have their eye on Ross's curly locks.
His hair even has its own Twitter account.
And lately fans claim there is a problem with continuity, saying Ross's hair is different lengths in different scenes.
But hey, short or long, it's all good.