The new series of How The Other Half Lives made some TV viewers salivate over the idea of becoming mega, mega rich, while others thought it shone a light on the divide between the rich and the poor.
The Channel 5 show saw husband and wife pairing Eamonn Holmes and Ruth Langsford jet off to New York to look at what life is like for those lucky enough to have billions in the bank, and the places they visited and the things they experienced rubbed off on fans.
In the episode, they explored the Big Apple - which has the largest number of billionaires in the word, with 79 reportedly residing there at the moment - its luxury homes, its ridiculously expensive ice-cream and some diamond-encrusted trainers.
They also went along to the nearby Hamptons, a holiday location where all the big stars go to party, sometimes spending up to $1 million on one night of fun.
"Money is no object when you're obscenely rich and want it all," Eamonn said, something which ran true with the likes of hotel empire bosses Sant Singh Chatwal and his son Vikram, who owns an apartment in Soho worth a cool $15.5 million and a painting of a V that cost him over $3 million.
As well as checking out the luxury lifestyle of the Chatwals, they indulged in some penthouse viewings and Ruth saw what a lavish party pad in The Hamptons - worth $48 million - looks like.
One of the show highlights, though, was Eamonn tucking into an ice-cream sundae worth a whopping $1,000, laced with gold leaf and finished with the rarest chocolate in the world.
Some viewers took to Twitter to express their insane jealously over the lives of the billionaires, while some decided they'd take it upon themselves to become rich themselves...
However, many were more judgmental and dubbed the lifestyle choices made by the rich as "sickening", and remarked on the divide between the rich and the poor.
Others were shocked over Eamonn's ice-cream treat, which costs more than the average monthly rent in the UK.
And some just said that, for all the money on the world, they couldn't spend cash willy-nilly like that handful of New Yorkers.