It's one of those moments that may have left Avon and Somerset police a bit red-faced after officers unwittingly issued a "penis-shaped" map in an online request for information.
The map was issued as a request to members of the public for information - after a 26-year-old man was stabbed in the Shirehampton area of Bristol.
However, despite the serious nature of the incident, things took a rather humorous turn when investigators published a map that people thought looked suspiciously like male genitalia.
As hilarity ensued on social media with screenshots of the map appearing on Twitter and Reddit, Avon and Somerset police appeared to see the funny side of things:
A police spokesman later told Bristol Post: "This is a serious appeal for information after a man was left in need of hospital treatment following a violent assault.
"Whatever the map may have resembled should not distract from the severity of the crime and our request for help from the public.
"Anyone with information about the incident is asked to call 101 and give the call handler the reference number 5216195665."
Meanwhile, the map has been changed to look a bit, er, less raunchy.