Former Strictly Come Dancing professional James Jordan denied bullying Gary Busey during his time on Celebrity Big Brother as he defended the current housemates over accusations of bullying.
James was told off by Big Brother for his treatment of actor Gary, 72, which included threatening to punch him after he said a gay slur, when they both appeared on the show in 2014.
Speaking on ITV's This Morning, the 38-year-old acknowledged he had been a "controversial character" but said: "Everything I did I can justify.
"I never bullied anyone...Gary was ostracised when he was in the house and I was probably the only person who made time for him. I even showered the guy.
"He was scary. But if he did something that was wrong, like push women out the way, I would sit him down and tell him off, but because he was that much older, it comes across as maybe patronising to an older man, but I never bullied him."
He joined former housemate Chloe Goodman and hosts Eamonn Holmes and Ruth Langsford to discuss this year's show, in which Geordie Shore star Marnie Simpson has been accused of bullying Loose Women panellist Saira Khan by exposing her breasts to her after a row.
James accused Saira of being "condescending" and said Marnie's actions could not be justified, but he disagreed they went as far as bullying.
"She (Marnie) took it a step too far, it was totally unnecessary but can you call it bullying? No, it's not bullying. That word is flippantly thrown around. Bullying is a continuous, repeated taunt of someone."
Discussing the situation in which DJ James Whale threw coffee over the head of Ex On The Beach star Stephen Bear, who then retaliated with sugar and milk, James said that if either of them could be described as a bully so could Saira.
He said: "I don't think throwing something over someone's head is being a bully, unless it's a repeated thing.
"When Marnie went up to Saira and shook her boobs in her face, I think Saira dealt with it very well, she wasn't playing a victim. There has to be a victim and it has to be repeated."
Ruth said she liked her Loose Women co-star Saira but could "understand how some people think the way she is could be irritating".
She claimed that Marnie's flashing could actually have "helped" her because "immediately (there was) sympathy, and Saira was very dignified, she just looked away".