Victoria Beckham is nothing if not a leading trend-setting superstar.
And the fashion designer has revealed her ability to turn a popular culture phenomenon into something uniquely Brand Beckham by sharing her own series of Pokemon, called Fashemon.
Taking inspiration from the global smash hit app game Pokemon Go - which has recently turned children, pensioners and everyone in-between into phone-wielding Pokemon hunters - the former Spice Girl revealed her very own high-fashion versions of the Japanese pocket monsters.
In the Twitter picture, Victoria herself appears as a graceful feline creature called Victoria Mewkham, based on rare Pokemon Mew.
American Vogue's formidable editor Anna Wintour has been transformed into Charwintour, a slightly less scary version of herself combined with popular Pokemon Charmander but rocking the reptilian creature's iconic fiery tail.
Karl Lagertales sees Pokemon Ninetails getting the Karl Lagerfeld treatement - the sassy grey-haired animal wearing the Chanel boss' trademark slick black suit.
The fourth Fashemon is Suzypuff, a cute iteration of international Vogue editor Suzy Menkes and a jigglypuff Pokemon.
Sharing the fun post on her Instagram and Twitter pages, she simply wrote: "Gotta catch 'em all! x vb."
Having spent many years exuding a rather stoic personality, it's great to see this fun, silly yet still stylish side of VB.
We can't wait to see a David Beckham 'David Beckachu' Pokemon.