Frankie Grande was the third contestant to enter the Celebrity Big Brother house on Thursday, and people at home loved him.
Fans of the Channel 5 show took to Twitter as the half-brother of US pop star Ariana Grande entered the house with a dazzling flourish, wearing tiny white shorts and a blazer, with silver glitter plastered onto his face.
The entertainer, 33, described himself as the "most competitive person on the planet" after sashaying on to the stage.
As well as being the sibling of Ariana, Frankie is also known in the States for being a musical theatre star and he also recently starred on the American version of Big Brother.
He said: "I am the consummate entertainer, if there is a camera that millions of people are going to watch, you've got me, ready to go, suit up for entertainment.
"Glitter is an outward personification of my inward personality which is literally just shiny and sparkly all the time."
While his effervescent personality came across as annoying to a handful of people watching at home, many of them took to Twitter to express their absolute joy at seeing him, with one even saying he is their "new favourite human".
Actor and reality TV favourite Christopher Biggins was the first star to enter the CBB house, followed by Loose Women's Saira Khan. Following Frankie was ex-EastEnder Ricky Norwood, Mob Wives star Renee Graziano and Geordie Shore's Marnie Simpson.